How local FMCG’s are transforming their trade marketing strategy with the power of digital marketing provided by TEN’s 360

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.

書誌詳細
第一著者: Lodi, Adib Bin Samsad
その他の著者: Shaown, Jubairul Islam
フォーマット: Internship report
言語:English
出版事項: Brac University 2024
主題:
オンライン・アクセス:http://hdl.handle.net/10361/22054
id 10361-22054
record_format dspace
spelling 10361-220542024-01-03T21:02:27Z How local FMCG’s are transforming their trade marketing strategy with the power of digital marketing provided by TEN’s 360 Lodi, Adib Bin Samsad Shaown, Jubairul Islam Brac Business School, Brac University Digital marketing FMCG TEN’s 360 Online marketing Internet marketing Marketing This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. Cataloged from PDF version of internship report. Includes bibliographical references (page 41). This report is written with an aim to give an overall idea of the Digital Marketing industry of Bangladesh and how local FMCG’s can get the best out of Digital Marketing. This report shows us the current digital marketing scenario of the country as well as how the practices has been going on in the industry. The research methodology that I have come up with strictly follows the guidelines of the company that I work for. In this report I have come up with a few cases of digital marketing solutions that has helped the clients of the company to earn a competitive advantage over the year and how they have utilized our service to boost their sales and earn as much revenue as they possibly can throughout the years. This report also shoes the advantages and the disadvantages of the traditional marketing and how the opportunity can be exploited to expand and increase the business of the individuals. However, amidst all the positives, there are remains a few areas for the company to improve as the digital business scenario has been ever improving and dynamic. Regular changes has to be made in order to cope with the fast paced industry. The strategies and the results are shown in the report. To understand Digital Marketing, it is also important to understand how Digital Marketing Agencies work; the introduction to TEN’s 360 will help Digital Marketing enthusiasts to understand that as well. This 3-chapter internship report also includes some recommendation on how TEN’s 360 can improve their service as well. Adib Bin Samsad Lodi B. Business Administration 2024-01-03T05:56:57Z 2024-01-03T05:56:57Z 2022 2022-09 Internship report ID: 17104122 http://hdl.handle.net/10361/22054 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 41 pages application/pdf Brac University
institution Brac University
collection Institutional Repository
language English
topic Digital marketing
FMCG
TEN’s 360
Online marketing
Internet marketing
Marketing
spellingShingle Digital marketing
FMCG
TEN’s 360
Online marketing
Internet marketing
Marketing
Lodi, Adib Bin Samsad
How local FMCG’s are transforming their trade marketing strategy with the power of digital marketing provided by TEN’s 360
description This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.
author2 Shaown, Jubairul Islam
author_facet Shaown, Jubairul Islam
Lodi, Adib Bin Samsad
format Internship report
author Lodi, Adib Bin Samsad
author_sort Lodi, Adib Bin Samsad
title How local FMCG’s are transforming their trade marketing strategy with the power of digital marketing provided by TEN’s 360
title_short How local FMCG’s are transforming their trade marketing strategy with the power of digital marketing provided by TEN’s 360
title_full How local FMCG’s are transforming their trade marketing strategy with the power of digital marketing provided by TEN’s 360
title_fullStr How local FMCG’s are transforming their trade marketing strategy with the power of digital marketing provided by TEN’s 360
title_full_unstemmed How local FMCG’s are transforming their trade marketing strategy with the power of digital marketing provided by TEN’s 360
title_sort how local fmcg’s are transforming their trade marketing strategy with the power of digital marketing provided by ten’s 360
publisher Brac University
publishDate 2024
url http://hdl.handle.net/10361/22054
work_keys_str_mv AT lodiadibbinsamsad howlocalfmcgsaretransformingtheirtrademarketingstrategywiththepowerofdigitalmarketingprovidedbytens360
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