LRFMVD : a customer segmentation model
This thesis is submitted in partial fulfillment of the requirements for the degree of Bachelor of Science in Computer Science, 2023.
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Brac University
2023
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| 在線閱讀: | http://hdl.handle.net/10361/22010 |
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10361-220102023-12-20T21:02:40Z LRFMVD : a customer segmentation model Sagor, Kawsar Mahmud Sadhin, Masrur Arefin Jahan, Ishrat Prottay, Rezwanul Karim Zaman, Shakila Noor, Jannatun Department of Computer Science and Engineering, Brac University Volume Silhouette Elbow RFM analysis LRFMV and LRFMVD analysis K- means Customer relations--Management--Data processing This thesis is submitted in partial fulfillment of the requirements for the degree of Bachelor of Science in Computer Science, 2023. Cataloged from PDF version of thesis. Includes bibliographical references (pages 35-39). Customer segmentation is a big part of the superstore industry. Traditionally, the RFM model has been used to segment customers to maximize profit. This work proposes a new customer segmentation named LRFMVD based on RFM and LRFMV models in hopes of providing a more sure-fire way of segmenting customers. The k-means clustering method will be used for the proposed model. The clusters created by K-means are then analyzed using the LRFMVD model to find a correlation between profit and volume. Many works have been done previously on customer segmentation for maximizing profit, but none of those were able to show a straightforward representation of profit, volume, and discounts on products. Unsupervised learning was used to investigate the correlations between volume, discount, and profit. Customers are then segmented using the Customer Classification Matrix, which looks at the properties of all clusters. The L, R, F, M, VD parameters’ values are compared to the cluster mean values, and based on whether these values are higher or lower than the average, customers are segmented. Comparisons among the three models reveal that the latter provides more profit per head than the other two, and is able to identify customers who cause superstores to lose money or make a loss. Kawsar Mahmud Sagor Masrur Arefin Sadhin Ishrat Jahan Rezwanul Karim Prottay B.Sc. in Computer Science and Engineering 2023-12-20T04:16:01Z 2023-12-20T04:16:01Z 2023 2023-05 Thesis ID 18101638 ID 18101626 ID 18101310 ID 18101308 http://hdl.handle.net/10361/22010 en Brac University theses are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 39 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Volume Silhouette Elbow RFM analysis LRFMV and LRFMVD analysis K- means Customer relations--Management--Data processing |
| spellingShingle |
Volume Silhouette Elbow RFM analysis LRFMV and LRFMVD analysis K- means Customer relations--Management--Data processing Sagor, Kawsar Mahmud Sadhin, Masrur Arefin Jahan, Ishrat Prottay, Rezwanul Karim LRFMVD : a customer segmentation model |
| description |
This thesis is submitted in partial fulfillment of the requirements for the degree of Bachelor of Science in Computer Science, 2023. |
| author2 |
Zaman, Shakila |
| author_facet |
Zaman, Shakila Sagor, Kawsar Mahmud Sadhin, Masrur Arefin Jahan, Ishrat Prottay, Rezwanul Karim |
| format |
Thesis |
| author |
Sagor, Kawsar Mahmud Sadhin, Masrur Arefin Jahan, Ishrat Prottay, Rezwanul Karim |
| author_sort |
Sagor, Kawsar Mahmud |
| title |
LRFMVD : a customer segmentation model |
| title_short |
LRFMVD : a customer segmentation model |
| title_full |
LRFMVD : a customer segmentation model |
| title_fullStr |
LRFMVD : a customer segmentation model |
| title_full_unstemmed |
LRFMVD : a customer segmentation model |
| title_sort |
lrfmvd : a customer segmentation model |
| publisher |
Brac University |
| publishDate |
2023 |
| url |
http://hdl.handle.net/10361/22010 |
| work_keys_str_mv |
AT sagorkawsarmahmud lrfmvdacustomersegmentationmodel AT sadhinmasrurarefin lrfmvdacustomersegmentationmodel AT jahanishrat lrfmvdacustomersegmentationmodel AT prottayrezwanulkarim lrfmvdacustomersegmentationmodel |
| _version_ |
1814307370194436096 |