Measuring the impact of ACI Motors’ digital marketing strategies on brand perception in the generator industry

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Bibliografiske detaljer
Hovedforfatter:	Bhuiyan, A.K.M. Akibuzzaman
Andre forfattere:	Tabassum, Takmilla
Format:	Internship report
Sprog:	English
Udgivet:	Brac University 2023
Fag:	ACI Motors Sales Marketing Digital marketing Brand perception Marketing > Management. Internet marketing.
Online adgang:	http://hdl.handle.net/10361/21387

Lignende værker

ACI Motors Ltd. Foton commercial vehicle sales and marketing
af: Ahnaf Rahman
Udgivet: (2023)

ACI Limited's (consumer brands division) implementation of secondary sales automation
af: Sarkar, Akhi
Udgivet: (2024)

Strategies of digital marketing at Yamaha Motorcycle Bangladesh and factors contributing to the success of campaigns
af: Hossain, Kazi Tahmid
Udgivet: (2024)

Online marketing strategy for ACI Foods Limited
af: Jahan, Nushrat
Udgivet: (2019)

ACI Limited hygiene products: Departmental sales & distribution policy affecting market share
af: Mamun, Muhammad Shafkat
Udgivet: (2024)

Promotional strategies of ACI Consumer Brand (Savlon)
af: Tahamid, Ahanaf
Udgivet: (2019)

The evolution of brand awareness and the status of customer loyalty of ACI Logistics
af: Pal, Shrabanee
Udgivet: (2019)

The impact of trust in social media marketing on brand loyalty: a study of consumer brands of ACI Limited
af: Chowdhury, Shakib Ahamed
Udgivet: (2024)

Sales methods & credit collection policy of Rangs Motors Limited
af: Shakil, Shoaib Iftekhar
Udgivet: (2022)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
af: Neehal, Saber Hossain
Udgivet: (2024)

Roles of Asiatic Mindshare Ltd. on the impact of social media marketing by ACI Pure Foods on brand awareness and customer loyalty in Bangladesh
af: Mamud, Dewan Seam
Udgivet: (2024)

The impact of digital marketing in building customer relationship and brand promotion
af: Khan, Sanzeeda Islam
Udgivet: (2020)

Promotional Strategies of Savlon (ACI Consumer Brand)
af: Nadvi, Nistar Ahmed
Udgivet: (2019)

Evaluating consumer purchasing behavior for Shawpno’s pet foods
af: Anzum, Humayra
Udgivet: (2024)

Impact of digital marketing on Nagad’s success
af: Jerin, Nowshin
Udgivet: (2023)

Impact of digital marketing on brand awareness
af: Haq, Navid Alvi
Udgivet: (2024)

Marketing strategies of ACI Formulation Ltd.
af: Queen, Tamanna Sharmin
Udgivet: (2021)

The impact of Social Media on Lead Generation
af: Khan, Maisha Maliha
Udgivet: (2022)

Brand awareness and brand perception of ‘Mr. Cookie’
af: Pranto, Mehbub Hossain
Udgivet: (2019)

Competitive market analysis of ACI Pure Salt
af: Nadeeha
Udgivet: (2022)

Developing content strategy of Airtel across digital platforms
af: Jahan, Mashrufa
Udgivet: (2024)

Impact of digital marketing on brand awareness
af: Mahmud, Frahim
Udgivet: (2017)

Factors generated via experiential marketing and itseffect on building brand equity
af: Al Noor, Md. Dayan
Udgivet: (2019)

The effect of advertising awareness on brand equity in social media
af: Jabin, Siddiqua Mahe
Udgivet: (2022)

Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
af: Mazumder, Avranil
Udgivet: (2024)

Ideal social media marketing communication strategies for ISP industries of Bangladesh
af: Hossain, Md. Abir
Udgivet: (2024)

Internship report on marketing strategies and branding of IPDC Finance Ltd.
af: Rahman, Adrita
Udgivet: (2022)

ACI Motors contributes to sustainable agriculture in Bangladesh
af: Rahul, Mominul Islam
Udgivet: (2023)

Branding and communication mix of Transcom Beverages Ltd
af: Arefin, Sajid
Udgivet: (2024)

Marketing practice of the brand “Savlon”
af: Aric, MD. Samiul Hasan
Udgivet: (2023)

A report on analysis of sales & marketing strategies and activities adopted by Summit Communications Ltd
af: Istiaque, Arif
Udgivet: (2023)

Impact of social media marketing in BRAC Bank
af: Raihan Dipto, Md. Hasin
Udgivet: (2023)

Marketing and Brand Communication of SEBL | DX Group
af: Bin Azad, Kazi Zonaid
Udgivet: (2023)

Branding and Marketing Strategies of Dokkho Solutions Ltd. in helping recruiting agencies with recruitment leveraging through technology
af: Khan, Zahidur Rahim
Udgivet: (2023)

Bridging the experience and perception gap through 360-degree brand campaign: a case of Banglalink Fastest 4G
af: Sakib, MD. Nazmus
Udgivet: (2024)

Digital empowerment: how AyyKori is reshaping Bangladeshi local communities through local brand partnerships and digital marketing
af: Afrin, Sajia
Udgivet: (2024)

Branding across borders : a guide to global brand marketing /
af: Gregory, James R.
Udgivet: (2002)

ADA, promoting telecom industries by triggering emotional and cultural sentiments related to current global issues for brand marketing
af: Aurin, Shenjuti Mahmud
Udgivet: (2022)

Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
af: Ashraf, Zayed
Udgivet: (2024)

Importance of lead generation in sales and marketing
af: Noushin, Anika
Udgivet: (2019)