Measuring the impact of ACI Motors’ digital marketing strategies on brand perception in the generator industry

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.

Manylion Llyfryddiaeth
Prif Awdur:	Bhuiyan, A.K.M. Akibuzzaman
Awduron Eraill:	Tabassum, Takmilla
Fformat:	Internship report
Iaith:	English
Cyhoeddwyd:	Brac University 2023
Pynciau:	ACI Motors Sales Marketing Digital marketing Brand perception Marketing > Management. Internet marketing.
Mynediad Ar-lein:	http://hdl.handle.net/10361/21387

Eitemau Tebyg

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ACI Limited's (consumer brands division) implementation of secondary sales automation
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Strategies of digital marketing at Yamaha Motorcycle Bangladesh and factors contributing to the success of campaigns
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Online marketing strategy for ACI Foods Limited
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ACI Limited hygiene products: Departmental sales & distribution policy affecting market share
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Promotional strategies of ACI Consumer Brand (Savlon)
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The evolution of brand awareness and the status of customer loyalty of ACI Logistics
gan: Pal, Shrabanee
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The impact of trust in social media marketing on brand loyalty: a study of consumer brands of ACI Limited
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Sales methods & credit collection policy of Rangs Motors Limited
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Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
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Roles of Asiatic Mindshare Ltd. on the impact of social media marketing by ACI Pure Foods on brand awareness and customer loyalty in Bangladesh
gan: Mamud, Dewan Seam
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The impact of digital marketing in building customer relationship and brand promotion
gan: Khan, Sanzeeda Islam
Cyhoeddwyd: (2020)

Promotional Strategies of Savlon (ACI Consumer Brand)
gan: Nadvi, Nistar Ahmed
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Evaluating consumer purchasing behavior for Shawpno’s pet foods
gan: Anzum, Humayra
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Impact of digital marketing on Nagad’s success
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Impact of digital marketing on brand awareness
gan: Haq, Navid Alvi
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Marketing strategies of ACI Formulation Ltd.
gan: Queen, Tamanna Sharmin
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The impact of Social Media on Lead Generation
gan: Khan, Maisha Maliha
Cyhoeddwyd: (2022)

Brand awareness and brand perception of ‘Mr. Cookie’
gan: Pranto, Mehbub Hossain
Cyhoeddwyd: (2019)

Competitive market analysis of ACI Pure Salt
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Impact of digital marketing on brand awareness
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Factors generated via experiential marketing and itseffect on building brand equity
gan: Al Noor, Md. Dayan
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The effect of advertising awareness on brand equity in social media
gan: Jabin, Siddiqua Mahe
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Analyzing the marketing practices of BSRM in the A steel industry: a study on the impact of digital marketing on customer engagement and brand loyalty
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Ideal social media marketing communication strategies for ISP industries of Bangladesh
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ACI Motors contributes to sustainable agriculture in Bangladesh
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Branding and communication mix of Transcom Beverages Ltd
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Marketing practice of the brand “Savlon”
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A report on analysis of sales & marketing strategies and activities adopted by Summit Communications Ltd
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Impact of social media marketing in BRAC Bank
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Marketing and Brand Communication of SEBL | DX Group
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Branding and Marketing Strategies of Dokkho Solutions Ltd. in helping recruiting agencies with recruitment leveraging through technology
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Bridging the experience and perception gap through 360-degree brand campaign: a case of Banglalink Fastest 4G
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Digital empowerment: how AyyKori is reshaping Bangladeshi local communities through local brand partnerships and digital marketing
gan: Afrin, Sajia
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Branding across borders : a guide to global brand marketing /
gan: Gregory, James R.
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ADA, promoting telecom industries by triggering emotional and cultural sentiments related to current global issues for brand marketing
gan: Aurin, Shenjuti Mahmud
Cyhoeddwyd: (2022)

Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
gan: Ashraf, Zayed
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Importance of lead generation in sales and marketing
gan: Noushin, Anika
Cyhoeddwyd: (2019)