Level of customer satisfaction at Premier Bank Ltd & way to improve it
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2012.
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BRAC University
2013
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| Sarrera elektronikoa: | http://hdl.handle.net/10361/2115 |
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10361-2115 |
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10361-21152019-09-29T05:29:27Z Level of customer satisfaction at Premier Bank Ltd & way to improve it Fatema-Tuz-Zohara Shahbazi, Syeda Shaharbanu BRAC Business School, BRAC University Business administration This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2012. Cataloged from PDF version of Internship report. Includes bibliographical references (page 69). Premier Bank, one of the renowned Banks among third generation banks, enacted in our country in 10th June, 1999.From that time this financial institution is providing superior services in our country and it has 44 branches all over the country. They are providing SMS banking, on-line banking, and evening banking facilities for providing quality and ease services to its customers. Profitability of this bank is also remarkable and it has increased year by year which is remarkable. Narayangonj branch is one of the profitable branches of Premier Bank and it is always counted among 10 profitable branches of Premier Bank. It is basically an advanced based branch rather than deposit based. Number of customers of Narayangonj branch is very low but it has some particular corporate clients who are very loyal to the bank. Level of satisfaction of customers of this branch is high and customer’s perception toward service quality is higher than their expectations. It implies that employees of this branch are very responsive and reliable even though customer’s face some problem while dealing with the bank like- manpower problem, scarcity of machines, insufficient cash, credit card problem, lower quality customer services and others many problems. Some effective steps should be taken for the betterment or upgrading of such a crucial service. To gain major market share the bank should improve its customer service also they will have to give a lot of efforts to marketing program. Because most of the customers are unaware about the facilities that Premier Bank is providing. Only after that Premier Bank will be able to enhance and improve its image nationally & internationally. Fatema-Tuz-Zohara B. Business Administration 2013-03-13T10:19:10Z 2013-03-13T10:19:10Z 2012 2012-07-02 Internship report http://hdl.handle.net/10361/2115 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 69 pages application/pdf BRAC University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Business administration |
| spellingShingle |
Business administration Fatema-Tuz-Zohara Level of customer satisfaction at Premier Bank Ltd & way to improve it |
| description |
This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration,2012. |
| author2 |
Shahbazi, Syeda Shaharbanu |
| author_facet |
Shahbazi, Syeda Shaharbanu Fatema-Tuz-Zohara |
| format |
Internship report |
| author |
Fatema-Tuz-Zohara |
| author_sort |
Fatema-Tuz-Zohara |
| title |
Level of customer satisfaction at Premier Bank Ltd & way to improve it |
| title_short |
Level of customer satisfaction at Premier Bank Ltd & way to improve it |
| title_full |
Level of customer satisfaction at Premier Bank Ltd & way to improve it |
| title_fullStr |
Level of customer satisfaction at Premier Bank Ltd & way to improve it |
| title_full_unstemmed |
Level of customer satisfaction at Premier Bank Ltd & way to improve it |
| title_sort |
level of customer satisfaction at premier bank ltd & way to improve it |
| publisher |
BRAC University |
| publishDate |
2013 |
| url |
http://hdl.handle.net/10361/2115 |
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AT fatematuzzohara levelofcustomersatisfactionatpremierbankltdwaytoimproveit |
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