The impacts of miscategorization & the effects of “Project dclattering” towards customers’ point of view
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.
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| Format: | Internship report |
| Language: | English |
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Brac University
2023
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| Online Access: | http://hdl.handle.net/10361/20890 |
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10361-20890 |
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Brac University |
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Institutional Repository |
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English |
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Sku Catalogue E-commerce Daraz Bangladesh Limited Electronic commerce Internet marketing. |
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Sku Catalogue E-commerce Daraz Bangladesh Limited Electronic commerce Internet marketing. Raisa, Tasneem Zaman The impacts of miscategorization & the effects of “Project dclattering” towards customers’ point of view |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. |
| author2 |
Ahmed, Riyashad |
| author_facet |
Ahmed, Riyashad Raisa, Tasneem Zaman |
| format |
Internship report |
| author |
Raisa, Tasneem Zaman |
| author_sort |
Raisa, Tasneem Zaman |
| title |
The impacts of miscategorization & the effects of “Project dclattering” towards customers’ point of view |
| title_short |
The impacts of miscategorization & the effects of “Project dclattering” towards customers’ point of view |
| title_full |
The impacts of miscategorization & the effects of “Project dclattering” towards customers’ point of view |
| title_fullStr |
The impacts of miscategorization & the effects of “Project dclattering” towards customers’ point of view |
| title_full_unstemmed |
The impacts of miscategorization & the effects of “Project dclattering” towards customers’ point of view |
| title_sort |
impacts of miscategorization & the effects of “project dclattering” towards customers’ point of view |
| publisher |
Brac University |
| publishDate |
2023 |
| url |
http://hdl.handle.net/10361/20890 |
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10361-208902023-09-13T21:02:21Z The impacts of miscategorization & the effects of “Project dclattering” towards customers’ point of view Raisa, Tasneem Zaman Ahmed, Riyashad Hossain, Saif Brac Business School, Brac University Sku Catalogue E-commerce Daraz Bangladesh Limited Electronic commerce Internet marketing. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. Cataloged from PDF version of internship report. Includes bibliographical references (pages 45-46). This is an age of globalization and E-commerce development. Internet is integral to our day- to-day lives and means of support. In this report, I have attempted to discuss both the internal and external processes of an e-commerce company, focusing primarily on Daraz Bagladesh Ltd.'s Catalogue management process. Daraz Bangladesh began its official journey in Bangladesh in February 2015, and within a short period of time, it became the country's leading online retailer. Working in the Commercial Department of Daraz Bangladesh Ltd. has given me first-hand experience with the significance of rapid product movement to the success of e- commerce on both a global scale and in Bangladesh. The role of intern has been assigned to me. The goal of this report is to provide an overview of the process that the plan processors at Daraz Bangladesh go through and the steps that they take. The findings of the report have been presented in three separate chapters. In the first chapter, I discuss my duties and responsibilities in the Actuarial department, as well as the experience I gained during my internship. The next chapter, which is a summary of the overview and an introduction to the organization, comes after that. Discussion has taken place regarding its vision, mission, and organizational structure. In addition to that, it discusses the services that the company offers, as well as the SWOT analysis and the five forces of Porter. The primary aspects of the project are then discussed in the third and final chapter of the project. In this chapter, we will discuss the objectives of the study, as well as all of the findings and analysis that pertain to the company. Within the Commercial department, the Catalogue team was one of the groups that I belonged to. The decluttering project was essentially given to me to work on. The project was illustrated in the graph that came before it. As a member of the Catalogue team, I will restrict my discussion to the responsibilities that have been handed to me. The increasing of a product's market ability is the goal of the decluttering process. Therefore, Team Catalogue works through the necessary procedures in order to accomplish the goal. It was primarily up to me to revise and clear out the miscat assortment. These two components are the most important factors in determining whether or not this project will be successful. We are forced to come to the realization that the sales volume at Daraz Bangladesh Ltd. is quite high given that there are no other viable alternatives. Consumers, on the other hand, are susceptible to change, and when a more desirable alternative becomes available, they will reduce the amounts of products they buy. Many people have the opinion that it can't be trusted and shouldn't be relied on. There arealmost no compelling reasons to make a second purchase from Daraz Bangladesh, and those that do exist are extremely insignificant. Therefore, Daraz Bangladesh needs to expand the range of services it provides and work to cultivate customer loyalty. The company Daraz places a high priority on its products, sellers, customers, and market. Daraz Bangladesh will have the most loyal customers and the most efficient delivery system in the event that Amazon decides to establish a presence in Bangladesh. Consumers have a perception of this company as one that is rapidly expanding while also being volatile. Always plan for the long term, and work to cultivate a brand image that is powerful and credible. Tasneem Zaman Raisa B. Business Administration 2023-09-13T04:16:58Z 2023-09-13T04:16:58Z 2023 2023-01 Internship report ID 19104189 http://hdl.handle.net/10361/20890 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 46 pages application/pdf Brac University |