Measuring brand loyalty in baby care products: a case study on Marico's baby care products
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.
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| অন্যান্য লেখক: | |
| বিন্যাস: | Internship report |
| ভাষা: | English |
| প্রকাশিত: |
Brac University
2023
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| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | http://hdl.handle.net/10361/20887 |
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10361-20887 |
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10361-208872023-09-13T21:02:19Z Measuring brand loyalty in baby care products: a case study on Marico's baby care products Abrar, Shadab Adrita, Ummul Wara Brac Business School, Brac University Marico Bangladesh Limited Territory manager Rolling effective coverage Effective coverage Branding (Marketing) This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. Cataloged from PDF version of internship report. Includes bibliographical references (page 29). The report elaborates on Marico Bangladesh Limited and then conducts a study on the level of brand acceptance of Marico's Baby Care Product Brand Just for Baby. We are all aware that Marico is well known for its flagship product, Parachute Coconut Oil, which is used by nearly every Bangladeshi household at least once in their lifetime. However, as we progress through the report, we will learn about Marico Bangladesh Limited's diverse portfolio, how it is a growing company, and how it is already a key FMCG player in Bangladesh's local markets. We were able to reach a conclusion in the research section that speaks about the lengthy timeline that would be required for gaining brand level acceptance of Marico's Just for Baby products. Regression analysis was performed with a few independent variables to clearly outline the possibilities and probabilities of Marico's Just for Baby Products brand level acceptance. There is also a detailed analysis and research findings on the general level of acceptance and consumer or parent purchasing behavior for Baby Care Toiletries. Shadab Abrar B. Business Administration 2023-09-13T03:43:23Z 2023-09-13T03:43:23Z 2023 2023-01 Internship report ID 19104064 http://hdl.handle.net/10361/20887 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 33 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Marico Bangladesh Limited Territory manager Rolling effective coverage Effective coverage Branding (Marketing) |
| spellingShingle |
Marico Bangladesh Limited Territory manager Rolling effective coverage Effective coverage Branding (Marketing) Abrar, Shadab Measuring brand loyalty in baby care products: a case study on Marico's baby care products |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. |
| author2 |
Adrita, Ummul Wara |
| author_facet |
Adrita, Ummul Wara Abrar, Shadab |
| format |
Internship report |
| author |
Abrar, Shadab |
| author_sort |
Abrar, Shadab |
| title |
Measuring brand loyalty in baby care products: a case study on Marico's baby care products |
| title_short |
Measuring brand loyalty in baby care products: a case study on Marico's baby care products |
| title_full |
Measuring brand loyalty in baby care products: a case study on Marico's baby care products |
| title_fullStr |
Measuring brand loyalty in baby care products: a case study on Marico's baby care products |
| title_full_unstemmed |
Measuring brand loyalty in baby care products: a case study on Marico's baby care products |
| title_sort |
measuring brand loyalty in baby care products: a case study on marico's baby care products |
| publisher |
Brac University |
| publishDate |
2023 |
| url |
http://hdl.handle.net/10361/20887 |
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AT abrarshadab measuringbrandloyaltyinbabycareproductsacasestudyonmaricosbabycareproducts |
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1814309658097090560 |