Analyses of the effectiveness of customer relationship management of The City Bank Limited
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.
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| 格式: | Internship report |
| 語言: | English |
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Brac University
2023
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| 在線閱讀: | http://hdl.handle.net/10361/19380 |
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10361-193802023-08-13T21:02:01Z Analyses of the effectiveness of customer relationship management of The City Bank Limited Akter, Masuma Ahsan, Mr. Feihan Brac Business School, Brac University Customer relationship management The City Bank Limited Customer relations--Management. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. Cataloged from PDF version of internship report. Includes bibliographical references (pages 45-47). This paper concentrates on the analysis of Customer Relationship Management of the City Bank Limited. Main objective of this report is to determine the significance and effects of customer relationship management in achieving customer satisfaction at City Bank. This report contains, study methodology, sample procedure, customers survey and analysis data collection. Secondary data have been utilized during the preparation of this research. During my time as an intern at City Bank, I was able to compile a list of all of the positives and negatives associated with the services offered by City Bank as well as the customer relationship management process. I did this primarily by observing the day-to-day operations of the bank and by speaking with customers to determine whether or not they were pleased with the bank's services. If a customer wanted to recommend something, I would write it down and let my on-site supervisor know about it. I also gather knowledge of the others activity of the bank by the conversations I have had with the bank officers. Furthermore, it is possible to learn, by reading this report, how the various departments of The City Bank collaborate and work diligently to give the greatest quality of customer care possible. This report also contains recommendations for the bank to adopt in order to improve the quality of the services it provides to its customers. Masuma Akter B. Business Administration 2023-08-13T05:28:13Z 2023-08-13T05:28:13Z 2022 2022-09 Internship report ID: 17304120 http://hdl.handle.net/10361/19380 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 50 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Customer relationship management The City Bank Limited Customer relations--Management. |
| spellingShingle |
Customer relationship management The City Bank Limited Customer relations--Management. Akter, Masuma Analyses of the effectiveness of customer relationship management of The City Bank Limited |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. |
| author2 |
Ahsan, Mr. Feihan |
| author_facet |
Ahsan, Mr. Feihan Akter, Masuma |
| format |
Internship report |
| author |
Akter, Masuma |
| author_sort |
Akter, Masuma |
| title |
Analyses of the effectiveness of customer relationship management of The City Bank Limited |
| title_short |
Analyses of the effectiveness of customer relationship management of The City Bank Limited |
| title_full |
Analyses of the effectiveness of customer relationship management of The City Bank Limited |
| title_fullStr |
Analyses of the effectiveness of customer relationship management of The City Bank Limited |
| title_full_unstemmed |
Analyses of the effectiveness of customer relationship management of The City Bank Limited |
| title_sort |
analyses of the effectiveness of customer relationship management of the city bank limited |
| publisher |
Brac University |
| publishDate |
2023 |
| url |
http://hdl.handle.net/10361/19380 |
| work_keys_str_mv |
AT aktermasuma analysesoftheeffectivenessofcustomerrelationshipmanagementofthecitybanklimited |
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