Grey’s brand Marketing Journey: An overview of SAVLON rebranding from Grey’s perspective.
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.
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| 格式: | Internship report |
| 語言: | English |
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Brac University
2023
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| 在線閱讀: | http://hdl.handle.net/10361/19141 |
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10361-191412023-07-30T21:02:28Z Grey’s brand Marketing Journey: An overview of SAVLON rebranding from Grey’s perspective. Jahan, Marjana Akhter, Rahma Brac Business School, Brac University Brand marketing rebranding Savlon Grey Dhaka Branding (Marketing)--Bangladesh This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. Cataloged from PDF version of internship report. Includes bibliographical references (pages 36-38). Grey Dhaka is a remarkable advertising agency staffed by talented and creative individuals. The several departments collaborate to provide the greatest productions and pitches to clients. The entire report discusses the many aspects of the internship at Grey Advertising Bangladesh Ltd. The first chapter discusses about my student information like, name, ID, program and major/specialization. Along with my internship overview, job responsibilities, the role of the department in which I worked, my supervisors details, the benefits and the challenges I encountered while working as an intern at Grey, including an analysis of the problem as well as recommendations from my end. The second chapter provides an overview of the company's profile, purpose and vision statements, management, marketing and financial departments, their functions, operations and finally the complete competitive market analysis which includes a SWOT and porters five forces model description of the company. The third and final chapter discusses about the project part. Here I discussed about the Savlon’s rebranding project which was on process under GREY. That included a background literature review, objectives, its significance, the methodology of this, the findings and analysis through interviews. Lastly, a summery and recommendations. Marjana Jahan B. Business Administration 2023-07-30T07:01:25Z 2023-07-30T07:01:25Z 2022 2022-10-22 Internship report ID: 18104193 http://hdl.handle.net/10361/19141 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 38 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Brand marketing rebranding Savlon Grey Dhaka Branding (Marketing)--Bangladesh |
| spellingShingle |
Brand marketing rebranding Savlon Grey Dhaka Branding (Marketing)--Bangladesh Jahan, Marjana Grey’s brand Marketing Journey: An overview of SAVLON rebranding from Grey’s perspective. |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. |
| author2 |
Akhter, Rahma |
| author_facet |
Akhter, Rahma Jahan, Marjana |
| format |
Internship report |
| author |
Jahan, Marjana |
| author_sort |
Jahan, Marjana |
| title |
Grey’s brand Marketing Journey: An overview of SAVLON rebranding from Grey’s perspective. |
| title_short |
Grey’s brand Marketing Journey: An overview of SAVLON rebranding from Grey’s perspective. |
| title_full |
Grey’s brand Marketing Journey: An overview of SAVLON rebranding from Grey’s perspective. |
| title_fullStr |
Grey’s brand Marketing Journey: An overview of SAVLON rebranding from Grey’s perspective. |
| title_full_unstemmed |
Grey’s brand Marketing Journey: An overview of SAVLON rebranding from Grey’s perspective. |
| title_sort |
grey’s brand marketing journey: an overview of savlon rebranding from grey’s perspective. |
| publisher |
Brac University |
| publishDate |
2023 |
| url |
http://hdl.handle.net/10361/19141 |
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AT jahanmarjana greysbrandmarketingjourneyanoverviewofsavlonrebrandingfromgreysperspective |
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