Marketing of bank’s products: Innovative suggestions for NCCBL
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.
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Brac University
2023
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| 在线阅读: | http://hdl.handle.net/10361/18993 |
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10361-189932023-07-25T21:02:01Z Marketing of bank’s products: Innovative suggestions for NCCBL Ahmed, Nafisa Zaman, Raisa Tasneem Brac Business School, Brac University NCC Bank Limited Marketing strategy Modern marketing Inefficient Banks and banking--Bangladesh. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. Includes bibliographical references (page 49). National Credit and Commerce Bank limited is a financial institution operating in Bangladesh since 1985. After gaining license from the central bank in 1993, it became a scheduled commercial bank with a paid-up capital of Tk. 39 crore. The goal of the organization was to gather resources from inside and direct them in such a way as to strengthen the nation's industrial and trade sectors while also playing a key role in the capital market's setup. This bank offers verities of customer friendly products which are designed to fulfill the needs of their target customers. The interest rates and related charges of the products are also adjusted in a way that satisfies the customers demand. The products and services this bank offers is really excellent. The employees of this bank are friendly and cooperative with their customers. However, the bank does not use efficient marketing to promote their products and services to its target customers. They need better marketing strategies to attract and retain their customers. The bank needs to use modern as well as regular marketing methods otherwise it might fall behind its competitors. The people of Bangladesh are very much interested to know about the products and services which NCCBL is offering. The customers think that through promotional activities the bank should let their target customers know about the detailed information of their products and services which will be helpful for them to decide which product is more suitable for them. Nafisa Ahmed B. Business Administration 2023-07-25T07:34:06Z 2023-07-25T07:34:06Z 2022 2022-01-08 Internship report ID: 18104285 http://hdl.handle.net/10361/18993 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 52 pages application/pdf Brac University |
| institution |
Brac University |
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Institutional Repository |
| language |
English |
| topic |
NCC Bank Limited Marketing strategy Modern marketing Inefficient Banks and banking--Bangladesh. |
| spellingShingle |
NCC Bank Limited Marketing strategy Modern marketing Inefficient Banks and banking--Bangladesh. Ahmed, Nafisa Marketing of bank’s products: Innovative suggestions for NCCBL |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. |
| author2 |
Zaman, Raisa Tasneem |
| author_facet |
Zaman, Raisa Tasneem Ahmed, Nafisa |
| format |
Internship report |
| author |
Ahmed, Nafisa |
| author_sort |
Ahmed, Nafisa |
| title |
Marketing of bank’s products: Innovative suggestions for NCCBL |
| title_short |
Marketing of bank’s products: Innovative suggestions for NCCBL |
| title_full |
Marketing of bank’s products: Innovative suggestions for NCCBL |
| title_fullStr |
Marketing of bank’s products: Innovative suggestions for NCCBL |
| title_full_unstemmed |
Marketing of bank’s products: Innovative suggestions for NCCBL |
| title_sort |
marketing of bank’s products: innovative suggestions for nccbl |
| publisher |
Brac University |
| publishDate |
2023 |
| url |
http://hdl.handle.net/10361/18993 |
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AT ahmednafisa marketingofbanksproductsinnovativesuggestionsfornccbl |
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