NOW’s implementation of the 7Ps of services marketing which led to one of the fastest-growing SMEs
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.
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Brac University
2023
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| Online Access: | http://hdl.handle.net/10361/18981 |
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10361-189812023-07-25T03:33:36Z NOW’s implementation of the 7Ps of services marketing which led to one of the fastest-growing SMEs Hossain, S.M Arshad Ahmad, Sohana Wadud Brac Business School, Brac University SMEs 7Ps of services marketing Small business. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. Cataloged from PDF version of internship report. Includes bibliographical references (page 12). Every business graduate of BRAC business school is allowed to apply the theoretical knowledge they had acquired through the structured courses offered by BRAC Business School. The application of the theoretical knowledge is first applied through the various interactive assignments and term papers and finally internship for a whole semester. The completion of an internship is followed by a complete report elaborating the responsibilities we went through during the period of internship. I have completed my internship at NOW, a logistics solution company. The internship report is a reflection of my 3 months internship journey at the Marketing & Sales Department of NOW. The report has been made to fulfill the requirement of completing graduation from BRAC University. The report titled “NOW’s the implementation of the 7Ps of Services Marketing which led to one of the fastest-growing SMEs” has been prepared to explore the application of the 4Ps of Services Marketing which made it one of the fastest growing SMEs of Bangladesh as well as the necessary improvements that need to be made. To begin with, the report portrays my job roles and experience as a Marketing and Sales intern of NOW and how it added value to my internship program. Next, there is an organizational overview of NOW which consolidates its vision, mission, functional practices, and how it adjusts itself to the present business logistics industry of Bangladesh. The report’s topic contains the analysis and findings on how NOW’s Marketing and Sales policies work and how it is facilitating organizational growth as a whole. Finally, the report contains a few recommendations from an intern’s perspective which may help the organization to perform better. The report aims to enhance one’s knowledge and understanding about how a fast growing SME as NOW operates and sustains in the market. I hope NOW keeps on moving forward with its new purpose and ethos for the betterment of the nation and they keep on doing more CSR activities for the whole nation to grow. S.M Arshad Hossain B. Business Administration 2023-07-24T06:33:09Z 2023-07-24T06:33:09Z 2023 2023-01 Internship report ID: 16104035 http://hdl.handle.net/10361/18981 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 12 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
SMEs 7Ps of services marketing Small business. |
| spellingShingle |
SMEs 7Ps of services marketing Small business. Hossain, S.M Arshad NOW’s implementation of the 7Ps of services marketing which led to one of the fastest-growing SMEs |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. |
| author2 |
Ahmad, Sohana Wadud |
| author_facet |
Ahmad, Sohana Wadud Hossain, S.M Arshad |
| format |
Internship report |
| author |
Hossain, S.M Arshad |
| author_sort |
Hossain, S.M Arshad |
| title |
NOW’s implementation of the 7Ps of services marketing which led to one of the fastest-growing SMEs |
| title_short |
NOW’s implementation of the 7Ps of services marketing which led to one of the fastest-growing SMEs |
| title_full |
NOW’s implementation of the 7Ps of services marketing which led to one of the fastest-growing SMEs |
| title_fullStr |
NOW’s implementation of the 7Ps of services marketing which led to one of the fastest-growing SMEs |
| title_full_unstemmed |
NOW’s implementation of the 7Ps of services marketing which led to one of the fastest-growing SMEs |
| title_sort |
now’s implementation of the 7ps of services marketing which led to one of the fastest-growing smes |
| publisher |
Brac University |
| publishDate |
2023 |
| url |
http://hdl.handle.net/10361/18981 |
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