The effect of POSM tools on users’ acceptability of bKash
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020.
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| Materialtyp: | Internship report |
| Språk: | English |
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Brac University
2023
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| Länkar: | http://hdl.handle.net/10361/18948 |
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10361-189482023-07-20T21:03:03Z The effect of POSM tools on users’ acceptability of bKash Binte Ali, Nabila Mahboob, Asheka Brac Business School, Brac University bKash Limited Mobile financial service POSM tools Visibility Influence Mobile commerce--Bangladesh. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020. Cataloged from PDF version of internship report. Includes bibliographical references (page 30). bKash Limited is a Bank-led Mobile Financial Service Provider in Bangladesh operating under the license and approval of the Bangladesh Bank) as a subsidiary of BRAC Bank Limited. POSM tools are an important advertising tool which bKash uses to increase its visibility and acceptability among users. X-Banner, shop sign board, festoon, QR table sticker, push/pull sticker, open/close sticker are some of the commonly used POSM tools of bKash. Ongoing offers and campaigns are highlighted in these to get maximum exposure and attention from the users. The users are also interested in the content of the tools and are influenced by them to a certain level. Therefore, this report focuses on how POSM tools enhance acceptability and create awareness about bKash and its ongoing campaigns. Along with the broad objective, there are some specific objectives which are to evaluate the exposure of POSMs and identify the mental map and loyalty level of users. Nabila Binte Ali B. Business Administration 2023-07-20T08:43:46Z 2023-07-20T08:43:46Z 2020 2020-06 Internship report ID: 15104187 http://hdl.handle.net/10361/18948 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 32 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
bKash Limited Mobile financial service POSM tools Visibility Influence Mobile commerce--Bangladesh. |
| spellingShingle |
bKash Limited Mobile financial service POSM tools Visibility Influence Mobile commerce--Bangladesh. Binte Ali, Nabila The effect of POSM tools on users’ acceptability of bKash |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020. |
| author2 |
Mahboob, Asheka |
| author_facet |
Mahboob, Asheka Binte Ali, Nabila |
| format |
Internship report |
| author |
Binte Ali, Nabila |
| author_sort |
Binte Ali, Nabila |
| title |
The effect of POSM tools on users’ acceptability of bKash |
| title_short |
The effect of POSM tools on users’ acceptability of bKash |
| title_full |
The effect of POSM tools on users’ acceptability of bKash |
| title_fullStr |
The effect of POSM tools on users’ acceptability of bKash |
| title_full_unstemmed |
The effect of POSM tools on users’ acceptability of bKash |
| title_sort |
effect of posm tools on users’ acceptability of bkash |
| publisher |
Brac University |
| publishDate |
2023 |
| url |
http://hdl.handle.net/10361/18948 |
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AT bintealinabila theeffectofposmtoolsonusersacceptabilityofbkash AT bintealinabila effectofposmtoolsonusersacceptabilityofbkash |
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