The importance of online customer management service done by digital marketing agency Asiatic mindshare limited to change the landscape of marketing in Bangladesh
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021.
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Brac University
2023
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10361-189292023-07-19T21:03:13Z The importance of online customer management service done by digital marketing agency Asiatic mindshare limited to change the landscape of marketing in Bangladesh Rahman, Maksudur Akter, Tania Brac Business School, Brac University Online customer management service Digital marketing agency Asiatic mindshare limited Marketing Communication in management. Salesforce (Online service) This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021. Cataloged from PDF version of internship report. Includes bibliographical references (pages 35-36). I prepared this report while working in Asiatic MindShare Ltd.as an Client Service department intern. I prepared the report by doing a survey and also from my observation while working in this organization. My duty was community management that is managing and responding to customer queries on behalf of our client on their Facebook page. I wanted to find out if digital customer service is important enough to change the landscape of marketing in Bangladesh. The report is divided into 3 parts. Each part has more than one part in it. The first part consists of the overview of my internship tenure in Asiatic MindShare Ltd and my experience doing it. The second part consists of the Organization part where I put all the information about the organization I could have gathered and was provided with by my supervisor. In this part I also did SWOT and Porter’s 5 forces analysis. The last part consists of the project part where I wrote all about my survey and observation. I did an online survey with 72 participants. My observation was while I worked and noticed how everything worked and why every little thing was important. Lastly, I came up with a conclusion and recommendation. I did the report with as much information and knowledge I could gather. First 2 months of my internship was Working from home so there are some practical experiences that I am yet to achieve. Maksudur Rahman B. Business Administration 2023-07-19T08:35:59Z 2023-07-19T08:35:59Z 2021 2021-10-04 Internship report ID: 17104014 http://hdl.handle.net/10361/18929 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 43 pages application/pdf Brac University |
institution |
Brac University |
collection |
Institutional Repository |
language |
English |
topic |
Online customer management service Digital marketing agency Asiatic mindshare limited Marketing Communication in management. Salesforce (Online service) |
spellingShingle |
Online customer management service Digital marketing agency Asiatic mindshare limited Marketing Communication in management. Salesforce (Online service) Rahman, Maksudur The importance of online customer management service done by digital marketing agency Asiatic mindshare limited to change the landscape of marketing in Bangladesh |
description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021. |
author2 |
Akter, Tania |
author_facet |
Akter, Tania Rahman, Maksudur |
format |
Internship report |
author |
Rahman, Maksudur |
author_sort |
Rahman, Maksudur |
title |
The importance of online customer management service done by digital marketing agency Asiatic mindshare limited to change the landscape of marketing in Bangladesh |
title_short |
The importance of online customer management service done by digital marketing agency Asiatic mindshare limited to change the landscape of marketing in Bangladesh |
title_full |
The importance of online customer management service done by digital marketing agency Asiatic mindshare limited to change the landscape of marketing in Bangladesh |
title_fullStr |
The importance of online customer management service done by digital marketing agency Asiatic mindshare limited to change the landscape of marketing in Bangladesh |
title_full_unstemmed |
The importance of online customer management service done by digital marketing agency Asiatic mindshare limited to change the landscape of marketing in Bangladesh |
title_sort |
importance of online customer management service done by digital marketing agency asiatic mindshare limited to change the landscape of marketing in bangladesh |
publisher |
Brac University |
publishDate |
2023 |
url |
http://hdl.handle.net/10361/18929 |
work_keys_str_mv |
AT rahmanmaksudur theimportanceofonlinecustomermanagementservicedonebydigitalmarketingagencyasiaticmindsharelimitedtochangethelandscapeofmarketinginbangladesh AT rahmanmaksudur importanceofonlinecustomermanagementservicedonebydigitalmarketingagencyasiaticmindsharelimitedtochangethelandscapeofmarketinginbangladesh |
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