The importance of online customer management service done by digital marketing agency Asiatic mindshare limited to change the landscape of marketing in Bangladesh

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021.

Detaylı Bibliyografya
Yazar: Rahman, Maksudur
Diğer Yazarlar: Akter, Tania
Materyal Türü: Internship report
Dil:English
Baskı/Yayın Bilgisi: Brac University 2023
Konular:
Online Erişim:http://hdl.handle.net/10361/18929
id 10361-18929
record_format dspace
spelling 10361-189292023-07-19T21:03:13Z The importance of online customer management service done by digital marketing agency Asiatic mindshare limited to change the landscape of marketing in Bangladesh Rahman, Maksudur Akter, Tania Brac Business School, Brac University Online customer management service Digital marketing agency Asiatic mindshare limited Marketing Communication in management. Salesforce (Online service) This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021. Cataloged from PDF version of internship report. Includes bibliographical references (pages 35-36). I prepared this report while working in Asiatic MindShare Ltd.as an Client Service department intern. I prepared the report by doing a survey and also from my observation while working in this organization. My duty was community management that is managing and responding to customer queries on behalf of our client on their Facebook page. I wanted to find out if digital customer service is important enough to change the landscape of marketing in Bangladesh. The report is divided into 3 parts. Each part has more than one part in it. The first part consists of the overview of my internship tenure in Asiatic MindShare Ltd and my experience doing it. The second part consists of the Organization part where I put all the information about the organization I could have gathered and was provided with by my supervisor. In this part I also did SWOT and Porter’s 5 forces analysis. The last part consists of the project part where I wrote all about my survey and observation. I did an online survey with 72 participants. My observation was while I worked and noticed how everything worked and why every little thing was important. Lastly, I came up with a conclusion and recommendation. I did the report with as much information and knowledge I could gather. First 2 months of my internship was Working from home so there are some practical experiences that I am yet to achieve. Maksudur Rahman B. Business Administration 2023-07-19T08:35:59Z 2023-07-19T08:35:59Z 2021 2021-10-04 Internship report ID: 17104014 http://hdl.handle.net/10361/18929 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 43 pages application/pdf Brac University
institution Brac University
collection Institutional Repository
language English
topic Online customer management service
Digital marketing agency
Asiatic mindshare limited
Marketing
Communication in management.
Salesforce (Online service)
spellingShingle Online customer management service
Digital marketing agency
Asiatic mindshare limited
Marketing
Communication in management.
Salesforce (Online service)
Rahman, Maksudur
The importance of online customer management service done by digital marketing agency Asiatic mindshare limited to change the landscape of marketing in Bangladesh
description This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021.
author2 Akter, Tania
author_facet Akter, Tania
Rahman, Maksudur
format Internship report
author Rahman, Maksudur
author_sort Rahman, Maksudur
title The importance of online customer management service done by digital marketing agency Asiatic mindshare limited to change the landscape of marketing in Bangladesh
title_short The importance of online customer management service done by digital marketing agency Asiatic mindshare limited to change the landscape of marketing in Bangladesh
title_full The importance of online customer management service done by digital marketing agency Asiatic mindshare limited to change the landscape of marketing in Bangladesh
title_fullStr The importance of online customer management service done by digital marketing agency Asiatic mindshare limited to change the landscape of marketing in Bangladesh
title_full_unstemmed The importance of online customer management service done by digital marketing agency Asiatic mindshare limited to change the landscape of marketing in Bangladesh
title_sort importance of online customer management service done by digital marketing agency asiatic mindshare limited to change the landscape of marketing in bangladesh
publisher Brac University
publishDate 2023
url http://hdl.handle.net/10361/18929
work_keys_str_mv AT rahmanmaksudur theimportanceofonlinecustomermanagementservicedonebydigitalmarketingagencyasiaticmindsharelimitedtochangethelandscapeofmarketinginbangladesh
AT rahmanmaksudur importanceofonlinecustomermanagementservicedonebydigitalmarketingagencyasiaticmindsharelimitedtochangethelandscapeofmarketinginbangladesh
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