The Effects of surf excel packaging on consumer perception
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021.
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| Ձևաչափ: | Internship report |
| Լեզու: | English |
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Brac University
2023
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| Առցանց հասանելիություն: | http://hdl.handle.net/10361/18928 |
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10361-189282023-07-19T21:03:12Z The Effects of surf excel packaging on consumer perception Priyanka, Fahima Mannan Ahsan, Mr. Feihan Brac Business School, Brac University Packaging Surf Excel Consumer perception Consumers--Attitudes. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021. Cataloged from PDF version of internship report. Includes bibliographical references (page 30). Product packaging has a huge effect in consumer mind. Consumers often motivated by product packaging in order to buy a product. Surf Excel Brand as the packaging of the product has the huge influence in consumers mind. In this paper there are 4 independent variables identified those are Product design, color, Brand Name and Brand Image which are related to the dependent variable Perception of Product Packaging. The research paper includes descriptive research and formed in total 15 structured question. There were random respondents chosen for the survey and gave the questionnaire to people on Social media sites. In total 50 respondents are collected who has successfully provided their response. There are validity and regression techniques using SPSS and it’s found that both hypothesis are accepted. This Research work have the conclusion that all the variables have direct effect towards packaging and Surf Excel should consider more on these variables. Fahima Mannan Priyanka B. Business Administration 2023-07-19T08:29:41Z 2023-07-19T08:29:41Z 2021 2021-01 Internship report ID: 16104122 http://hdl.handle.net/10361/18928 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 35 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Packaging Surf Excel Consumer perception Consumers--Attitudes. |
| spellingShingle |
Packaging Surf Excel Consumer perception Consumers--Attitudes. Priyanka, Fahima Mannan The Effects of surf excel packaging on consumer perception |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2021. |
| author2 |
Ahsan, Mr. Feihan |
| author_facet |
Ahsan, Mr. Feihan Priyanka, Fahima Mannan |
| format |
Internship report |
| author |
Priyanka, Fahima Mannan |
| author_sort |
Priyanka, Fahima Mannan |
| title |
The Effects of surf excel packaging on consumer perception |
| title_short |
The Effects of surf excel packaging on consumer perception |
| title_full |
The Effects of surf excel packaging on consumer perception |
| title_fullStr |
The Effects of surf excel packaging on consumer perception |
| title_full_unstemmed |
The Effects of surf excel packaging on consumer perception |
| title_sort |
effects of surf excel packaging on consumer perception |
| publisher |
Brac University |
| publishDate |
2023 |
| url |
http://hdl.handle.net/10361/18928 |
| work_keys_str_mv |
AT priyankafahimamannan theeffectsofsurfexcelpackagingonconsumerperception AT priyankafahimamannan effectsofsurfexcelpackagingonconsumerperception |
| _version_ |
1814307880126382080 |