Analyzing factors influencing consumer behavior to use mobile financial service in Bangladesh: A study on bKash
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.
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| Format: | Internship report |
| Język: | English |
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Brac University
2023
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| Dostęp online: | http://hdl.handle.net/10361/18926 |
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10361-18926 |
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10361-189262023-07-19T21:03:10Z Analyzing factors influencing consumer behavior to use mobile financial service in Bangladesh: A study on bKash Moon, Moneimul Islam Shuvo, Shihab Kabir Brac Business School, Brac University Consumer behavior Mobile Financial Service bKash Banks and banking, Mobile Financial services industry This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. Cataloged from PDF version of internship report. Includes bibliographical references (pages 57-59). Within the last decade, Mobile Financial Service (MFS) has experienced phenomenal growth in our country Nevertheless, this gigantic growth of the MFS industry in our country. Among so many strategies adopted by the marketers and managers bKash choosing its distribution and retailing channel to strengthen and maintaining it effortlessly all over Bangladesh has made bKash more popular, available and acceptable to the consumers which resulted in bKash neing the widely used mobile financial service in Bangladesh. This report would enable the readers to learn more about bKash Distribution and retailing method, apart from that this report solely focuses on finding out and establishing the factors that influence the consumers most to adopt mobile financial service bKash. Moneimul Islam Moon B. Business Administration 2023-07-19T08:22:36Z 2023-07-19T08:22:36Z 2022 2022-10 Internship report ID: 18204095 http://hdl.handle.net/10361/18926 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 66 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Consumer behavior Mobile Financial Service bKash Banks and banking, Mobile Financial services industry |
| spellingShingle |
Consumer behavior Mobile Financial Service bKash Banks and banking, Mobile Financial services industry Moon, Moneimul Islam Analyzing factors influencing consumer behavior to use mobile financial service in Bangladesh: A study on bKash |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. |
| author2 |
Shuvo, Shihab Kabir |
| author_facet |
Shuvo, Shihab Kabir Moon, Moneimul Islam |
| format |
Internship report |
| author |
Moon, Moneimul Islam |
| author_sort |
Moon, Moneimul Islam |
| title |
Analyzing factors influencing consumer behavior to use mobile financial service in Bangladesh: A study on bKash |
| title_short |
Analyzing factors influencing consumer behavior to use mobile financial service in Bangladesh: A study on bKash |
| title_full |
Analyzing factors influencing consumer behavior to use mobile financial service in Bangladesh: A study on bKash |
| title_fullStr |
Analyzing factors influencing consumer behavior to use mobile financial service in Bangladesh: A study on bKash |
| title_full_unstemmed |
Analyzing factors influencing consumer behavior to use mobile financial service in Bangladesh: A study on bKash |
| title_sort |
analyzing factors influencing consumer behavior to use mobile financial service in bangladesh: a study on bkash |
| publisher |
Brac University |
| publishDate |
2023 |
| url |
http://hdl.handle.net/10361/18926 |
| work_keys_str_mv |
AT moonmoneimulislam analyzingfactorsinfluencingconsumerbehaviortousemobilefinancialserviceinbangladeshastudyonbkash |
| _version_ |
1814306839031971840 |