Going purely digital for marketing: The case of BJIT Limited
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.
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| التنسيق: | Internship report |
| اللغة: | English |
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Brac University
2023
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| الموضوعات: | |
| الوصول للمادة أونلاين: | http://hdl.handle.net/10361/18758 |
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10361-18758 |
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10361-187582023-07-12T21:04:54Z Going purely digital for marketing: The case of BJIT Limited Alam, Minhazul Hossain, Saif Brac Business School, Brac University Digital marketing Offshore Cold calling Prospects Clients hunting Inbound & Outbound marketing Marketing Online marketing This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. Cataloged from PDF version of internship report. Includes bibliographical references (pages 46-47). The report explains how BJIT Limited used digital marketing to its advantage during the whole outsourcing process. The purpose of this report is to provide information about the following topics: the current state of digital marketing around the world; BJIT Limited's advertising strategy; the challenges and limitations faced by businesses that rely solely on digital advertising; an analysis of how effective the digital marketing would have been for BJIT Limited had they only been operating in Bangladesh; and the effectiveness of it. I used a combination of secondary sources and interviews to arrive at these conclusions: social media advertising was profitable for businesses, search engine optimization (SEO) is the most essential digital marketing technique, and increasing website traffic and brand recognition are the most important digital marketing goals. Via my analysis, I've learned that BJIT achieves its goal by placing an emphasis on search engine optimization, actively seeking out new consumers through extensive research, and by continuing to provide outstanding service even after the transaction has been completed. In addition, I realized that the most challenging aspect is keeping up with the rapidity with which customer tastes and technology advancements are evolving. Then, the report will reflect on the realities of the shortage of digital marketing professionals in Bangladesh, the absence of a ringfenced marketing budget, and the difficulty of bringing in and sending out foreign donations. The report will be an all-inclusive guide on how any business may outsource its processes using simply digital marketing. To wrap up, I'll discuss the benefits of digital marketing for businesses, including the time and money they may save, as well as the advantages they can reap from implementing such a plan. Minhazul Alam B. Business Administration 2023-07-12T07:43:19Z 2023-07-12T07:43:19Z 2022 2022-12 Internship report ID: 20104164 http://hdl.handle.net/10361/18758 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 50 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Digital marketing Offshore Cold calling Prospects Clients hunting Inbound & Outbound marketing Marketing Online marketing |
| spellingShingle |
Digital marketing Offshore Cold calling Prospects Clients hunting Inbound & Outbound marketing Marketing Online marketing Alam, Minhazul Going purely digital for marketing: The case of BJIT Limited |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. |
| author2 |
Hossain, Saif |
| author_facet |
Hossain, Saif Alam, Minhazul |
| format |
Internship report |
| author |
Alam, Minhazul |
| author_sort |
Alam, Minhazul |
| title |
Going purely digital for marketing: The case of BJIT Limited |
| title_short |
Going purely digital for marketing: The case of BJIT Limited |
| title_full |
Going purely digital for marketing: The case of BJIT Limited |
| title_fullStr |
Going purely digital for marketing: The case of BJIT Limited |
| title_full_unstemmed |
Going purely digital for marketing: The case of BJIT Limited |
| title_sort |
going purely digital for marketing: the case of bjit limited |
| publisher |
Brac University |
| publishDate |
2023 |
| url |
http://hdl.handle.net/10361/18758 |
| work_keys_str_mv |
AT alamminhazul goingpurelydigitalformarketingthecaseofbjitlimited |
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1814307003189690368 |