Correlation between consumer attitude and market opportunities for green products in Bangladesh
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.
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| Format: | Internship report |
| Język: | English |
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Brac University
2023
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| Dostęp online: | http://hdl.handle.net/10361/18757 |
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10361-18757 |
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10361-187572023-07-12T21:04:57Z Correlation between consumer attitude and market opportunities for green products in Bangladesh Costa, Chowa Francisca Choudhury, Abir Shuvo, Shihab Kabir Brac Business School, Brac University Green product Green marketing Bangladeshi consumers Consumer attitude Market opportunity Brand awareness Product awareness Consumer behavior. Customer relations. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. Cataloged from PDF version of internship report. Includes bibliographical references (pages 27-29). The method of selling products and services based on the environmental benefits they bring to the customer is known as green marketing. A service or product like this should be environmentally sustainable and made in an environmentally friendly manner. Now the environmentally-conscious world, the term “Green” has become somewhat of a buzzing phrase. Public aid for environmental causes is growing, making green marketing profitable for public relations and sales efforts. The research will help determine several facts, for instance: what are the level of awareness and the perception of green products amongst the customers, what drives them to buy those products, their expectations, how to make those consumer-friendly. Based on their attitude toward green products, marketing opportunities for green products can be determined. This research incorporates both primary and secondary data. Exploratory research was done for the paper showing the perception of Bangladeshi consumers toward green products along with green products’ opportunities. The exploratory study affirms and feasibly shows that increased demand for eco-product information could lead to a better market opportunity. The findings of the study can help eco-businesses improve their marketing mix. This paper also discusses some other related topics, like- the emerging green products and industries in our country, comparison between past and present green trends in Bangladesh, recent innovations, consumer awareness, and so on. All over the paper mainly focuses on, a more reliable way to get to know the Bangladeshi consumer's view and expectations on green products and then to use that study to create market opportunity and increase its growth. Chowa Francisca Costa B. Business Administration 2023-07-12T07:39:10Z 2023-07-12T07:39:10Z 2022 2022-01 Internship report ID: 17304090 http://hdl.handle.net/10361/18757 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 30 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Green product Green marketing Bangladeshi consumers Consumer attitude Market opportunity Brand awareness Product awareness Consumer behavior. Customer relations. |
| spellingShingle |
Green product Green marketing Bangladeshi consumers Consumer attitude Market opportunity Brand awareness Product awareness Consumer behavior. Customer relations. Costa, Chowa Francisca Correlation between consumer attitude and market opportunities for green products in Bangladesh |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. |
| author2 |
Choudhury, Abir |
| author_facet |
Choudhury, Abir Costa, Chowa Francisca |
| format |
Internship report |
| author |
Costa, Chowa Francisca |
| author_sort |
Costa, Chowa Francisca |
| title |
Correlation between consumer attitude and market opportunities for green products in Bangladesh |
| title_short |
Correlation between consumer attitude and market opportunities for green products in Bangladesh |
| title_full |
Correlation between consumer attitude and market opportunities for green products in Bangladesh |
| title_fullStr |
Correlation between consumer attitude and market opportunities for green products in Bangladesh |
| title_full_unstemmed |
Correlation between consumer attitude and market opportunities for green products in Bangladesh |
| title_sort |
correlation between consumer attitude and market opportunities for green products in bangladesh |
| publisher |
Brac University |
| publishDate |
2023 |
| url |
http://hdl.handle.net/10361/18757 |
| work_keys_str_mv |
AT costachowafrancisca correlationbetweenconsumerattitudeandmarketopportunitiesforgreenproductsinbangladesh |
| _version_ |
1814307879436419072 |