Prospects and challenges of digital marketing - a report on Grey Dhaka
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023.
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| פורמט: | Internship report |
| שפה: | English |
| יצא לאור: |
Brac University
2023
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| גישה מקוונת: | http://hdl.handle.net/10361/18653 |
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10361-18653 |
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10361-186532023-06-21T21:01:56Z Prospects and challenges of digital marketing - a report on Grey Dhaka Hossain, Mahir Ahemd, Md. Shamim Haq, Mahmudul Brac Business School, Brac University Grey Dhaka Digital marketing Marketing Internet marketing. Marketing--Management. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. Cataloged from PDF version of internship report. Includes bibliographical references (pages 37-38). The internship report contrasts Grey Dhaka with the prospects and challenges of digital marketing. This term paper's main goal is to give contributors a clear understanding of what digital marketing is, how it operates, how it attracts and retains customers, and finally, what obstacles it faces. The report also emphasizes my experience throughout the internship. The lessons I have learned from the business, what I have contributed, the difficulties I have encountered, and recommendations I have for improvement both for the company and future interns. I have worked with Grey Dhaka, one of the leading marketing agencies operating in Bangladesh. I was able to understand marketing from the ground up during my three-month internship at one of the top MNC-based firms, which I believe will be essential for my future endeavors. The organization's mission, vision, and objectives, as well as its type of marketing strategy, managerial practices, Porter's Five Forces analysis of the company, SWOT analysis and workplace culture, are all covered in this study. The final attempt of the article is to undertake research into the prospects and challenges of digital marketing. Both primary (survey) and reference materials were used for this report. Even though primary sources received more attention, secondary sources were records indicated in the reference section. Mahir Hossain B. Business Administration 2023-06-21T06:10:07Z 2023-06-21T06:10:07Z 2023 2023-01 Internship report ID 18304041 http://hdl.handle.net/10361/18653 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 40 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Grey Dhaka Digital marketing Marketing Internet marketing. Marketing--Management. |
| spellingShingle |
Grey Dhaka Digital marketing Marketing Internet marketing. Marketing--Management. Hossain, Mahir Prospects and challenges of digital marketing - a report on Grey Dhaka |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2023. |
| author2 |
Ahemd, Md. Shamim |
| author_facet |
Ahemd, Md. Shamim Hossain, Mahir |
| format |
Internship report |
| author |
Hossain, Mahir |
| author_sort |
Hossain, Mahir |
| title |
Prospects and challenges of digital marketing - a report on Grey Dhaka |
| title_short |
Prospects and challenges of digital marketing - a report on Grey Dhaka |
| title_full |
Prospects and challenges of digital marketing - a report on Grey Dhaka |
| title_fullStr |
Prospects and challenges of digital marketing - a report on Grey Dhaka |
| title_full_unstemmed |
Prospects and challenges of digital marketing - a report on Grey Dhaka |
| title_sort |
prospects and challenges of digital marketing - a report on grey dhaka |
| publisher |
Brac University |
| publishDate |
2023 |
| url |
http://hdl.handle.net/10361/18653 |
| work_keys_str_mv |
AT hossainmahir prospectsandchallengesofdigitalmarketingareportongreydhaka |
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1814308698452918272 |