A human-centric approach to communication language and its impacts on stakeholders and brand image: Identifying how BRAC stands out in the development sector.

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.

Bibliografiske detaljer
Hovedforfatter:	Islam, Syeda Tasnim
Andre forfattere:	Khan, Ms. Tanzin
Format:	Internship report
Sprog:	English
Udgivet:	Brac University 2023
Fag:	Human-centric approach Communication language Brand image Communication in organizations.
Online adgang:	http://hdl.handle.net/10361/18272

Lignende værker

HR as a product, the dynamic approach towards employee centricity at 10 Minute School
af: Sadiq, Mohammed Afeef
Udgivet: (2023)

Employer branding of Daraz Bangladesh Ltd.
af: Chowdhury, Sreejon
Udgivet: (2021)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
af: Neehal, Saber Hossain
Udgivet: (2024)

Impact of digital marketing on brand awareness
af: Mahmud, Frahim
Udgivet: (2017)

Impact of media in growing brand
af: Tabinda, Faraiba Farnan
Udgivet: (2016)

Impact of digital marketing on brand awareness
af: Haq, Navid Alvi
Udgivet: (2024)

A model of customer-centric banking practices for corporate clients in Bangladesh
af: Andaleeb, Dr. Syed Saad, et al.
Udgivet: (2016)

Brand awareness and brand perception of ‘Mr. Cookie’
af: Pranto, Mehbub Hossain
Udgivet: (2019)

An effective approach to launching a brand in Bangladesh
af: Quader, Fahim
Udgivet: (2020)

The use of the inductive and deductive approaches in classrooms
af: Zaman, Nowrin
Udgivet: (2021)

Evaluating the impact of employer branding initiatives on talent acquisition at 10 Minute School
af: Mantua, Nayefa Sultana
Udgivet: (2024)

Corporate branding : concept and cases\
Udgivet: (2005)

How branding is changing the landscape of IPDC Finance Limited
af: Rodrigues, Melissa Maria
Udgivet: (2022)

Sustainable fashion for Aarong: the impact of fashion upcycling, chief branding officer & fashion e-commerce experience on the Bangladeshi consumers’ brand equity
af: Fahad, Shafayet Ullah
Udgivet: (2024)

The poetry of John Donne: Fantasy at war with reason
af: Jabeen, Farrah
Udgivet: (2010)

The impact of digital marketing in building customer relationship and brand promotion
af: Khan, Sanzeeda Islam
Udgivet: (2020)

Employer branding of Robi Axiata Limited
af: Fayem, Naimul Hasan
Udgivet: (2014)

Role of employee behavior in CRM success: analyzing the impact of employee attitudes, communication skills and customer centric behavior on CRM effectiveness of AKSID Corporation Limited
af: Dey, Mowrita
Udgivet: (2024)

Branding across borders : a guide to global brand marketing /
af: Gregory, James R.
Udgivet: (2002)

Brands and firebrands : insights from experts /
Udgivet: (2003)

Employee branding and its relationship with employee retention and employee recognition at Robi Axiata Limited
af: Rahman, Imran
Udgivet: (2020)

Islamic marketing ethics and its impact on brand love in Shahjalal Islami Bank
af: Ahmed, Faria
Udgivet: (2023)

Re-branding of a corporate brand: A case on Meghna Group of Industries
af: Hossain, Md. Mazid
Udgivet: (2021)

Brand activation in below the line marketing
af: Sutirtha, Shafiqul Islam
Udgivet: (2013)

The impact of trust in social media marketing on brand loyalty: a study of consumer brands of ACI Limited
af: Chowdhury, Shakib Ahamed
Udgivet: (2024)

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
af: Bhuiyan, Rafiur Rahman
Udgivet: (2019)

Livelihood, cash Transfer, and graduation approaches: How do they compare in terms of cost, impact, and targeting?
af: Sulaiman, Munshi
Udgivet: (2022)

Branding practices conducted by Youngbangla
af: Gomes, Randy Godfrey
Udgivet: (2017)

Marketing and Brand Communication of SEBL | DX Group
af: Bin Azad, Kazi Zonaid
Udgivet: (2023)

Strategic brand management : building, measuring, and managing brand equity /
af: Keller, Kevin Lane, 1956-
Udgivet: (2003)

Key HR practices & employer branding activities at Syngenta Bangladesh Ltd.
af: Promee, Nazifa Tasnim
Udgivet: (2023)

An analysis on the impact of employee branding activities: a perspectives from Unilever Bangladesh Limited
af: Sarwar, Ohin
Udgivet: (2024)

Consumer’s brand switching tendency inside telecommunication industry
af: Adila, Fariha Noor
Udgivet: (2024)

Impact of social media on effectiveness of brand promotion (Garnier Bangladesh)
af: Mehdi, Sakib
Udgivet: (2019)

The relation between brand awareness and repeat purchase
af: Zaman, Anis Uz
Udgivet: (2024)

Branding and marketing in automobile industry of Bangladesh: focusing on Ford and Jeep- brands distributed by Anwar Group automobile division
af: Ashraf, Zayed
Udgivet: (2024)

Kellogg on branding : the marketing faculty of the Kellogg School of Management /
Udgivet: (2005)

Services marketing and branding strategies of Englishplz Limited
af: Morshed, Zarif
Udgivet: (2024)

Branding and communication mix of Transcom Beverages Ltd
af: Arefin, Sajid
Udgivet: (2024)

The impact of re-branding on the financial aspects of IPDC Finance limited
af: Sakib Ur Rahman, Mohammad
Udgivet: (2022)