A human-centric approach to communication language and its impacts on stakeholders and brand image: Identifying how BRAC stands out in the development sector.

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.

Bibliografski detalji
Glavni autor:	Islam, Syeda Tasnim
Daljnji autori:	Khan, Ms. Tanzin
Format:	Internship report
Jezik:	English
Izdano:	Brac University 2023
Teme:	Human-centric approach Communication language Brand image Communication in organizations.
Online pristup:	http://hdl.handle.net/10361/18272

id	10361-18272
record_format	dspace
spelling	10361-182722023-05-11T21:01:43Z A human-centric approach to communication language and its impacts on stakeholders and brand image: Identifying how BRAC stands out in the development sector. Islam, Syeda Tasnim Khan, Ms. Tanzin Brac Business School, Brac University Human-centric approach Communication language Brand image Communication in organizations. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. Cataloged from PDF version of internship report. Includes bibliographical references (pages 56-59). Established in 1972 in post-war Bangladesh, BRAC has gone on to become the largest non-governmental organisations (NGO) in the world. It currently operates in 11 countries, covering much of the global south; targeting the regions’ unique needs and issues. This paper explores how BRAC has managed to stand out and stay relevant in the development sector through the lens of its human-centric communication tone, language, and style. Following qualitative and exploratory research design, this report examines the impacts of BRAC’s unique communication style and on its brand image and its stakeholders- which are the objectives of this report. Combining both primary, such as personal interviews with five employees of the Communications Department of BRAC, and secondary sources of data such as previously published research reports and BRAC’s published content- the report gives a deeper look into how communications play a greater role than just a supporting one- and it impacts aspects that go beyond just appealing to stakeholder interests, building brand image, etc. However, some gaps were also identified as a result of this research report, thus appropriate recommendations have been provided. Syeda Tasnim Islam B. Business Administration 2023-05-11T03:34:19Z 2023-05-11T03:34:19Z 2022 2022-10 Internship report ID: 17104189 http://hdl.handle.net/10361/18272 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 60 pages application/pdf Brac University
institution	Brac University
collection	Institutional Repository
language	English
topic	Human-centric approach Communication language Brand image Communication in organizations.
spellingShingle	Human-centric approach Communication language Brand image Communication in organizations. Islam, Syeda Tasnim A human-centric approach to communication language and its impacts on stakeholders and brand image: Identifying how BRAC stands out in the development sector.
description	This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.
author2	Khan, Ms. Tanzin
author_facet	Khan, Ms. Tanzin Islam, Syeda Tasnim
format	Internship report
author	Islam, Syeda Tasnim
author_sort	Islam, Syeda Tasnim
title	A human-centric approach to communication language and its impacts on stakeholders and brand image: Identifying how BRAC stands out in the development sector.
title_short	A human-centric approach to communication language and its impacts on stakeholders and brand image: Identifying how BRAC stands out in the development sector.
title_full	A human-centric approach to communication language and its impacts on stakeholders and brand image: Identifying how BRAC stands out in the development sector.
title_fullStr	A human-centric approach to communication language and its impacts on stakeholders and brand image: Identifying how BRAC stands out in the development sector.
title_full_unstemmed	A human-centric approach to communication language and its impacts on stakeholders and brand image: Identifying how BRAC stands out in the development sector.
title_sort	human-centric approach to communication language and its impacts on stakeholders and brand image: identifying how brac stands out in the development sector.
publisher	Brac University
publishDate	2023
url	http://hdl.handle.net/10361/18272
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A human-centric approach to communication language and its impacts on stakeholders and brand image: Identifying how BRAC stands out in the development sector.

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