Use of predictive analytics in Business

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.

מידע ביבליוגרפי
מחבר ראשי: Raihana, Fabiha
מחברים אחרים: Shuvo, Mr. Shihab Kabir
פורמט: Internship report
שפה:English
יצא לאור: Brac University 2023
נושאים:
גישה מקוונת:http://hdl.handle.net/10361/18266
id 10361-18266
record_format dspace
spelling 10361-182662023-05-10T21:01:49Z Use of predictive analytics in Business Raihana, Fabiha Shuvo, Mr. Shihab Kabir Brac Business School, Brac University Machine learning Predictive analytics CRMS ICT solutions Techno- commercial Data analysis Business forecasting--Mathematical models. Business forecasting--Data processing. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. Cataloged from PDF version of internship report. Includes bibliographical references (page 66). The practice of gathering and evaluating behavioral customer data from a variety of channels, devices, and interactions is known as predictive analytics. These analytics provide the knowledge required to create strategies, goods, and services that your clients will be interested in using. The company may need to employ strategies like data gathering and segmentation, modeling, data visualization, and more for all kinds of consumer analytics. Any business should put its customers first. Businesses have implemented customer relationship management systems to enhance procedures involving client engagement. These systems gather a lot of consumer data, which is significant information that can help a company improve customer interactions and offerings. Customer analytics typically concentrate on recording what has occurred. However, it's critical to foresee what customers will want and how they will respond in order to be proactive and actually create a company's future. Any firm must have a thorough understanding of its customers as well as how its operations have fared in the past, present, and future. My assigned division Enterprise Business Solutions is continuously focusing on improving their customer relationship more utilizing technology. This study involves how they can do it more effectively using predictive customer analytics. Fabiha Raihana B. Business Administration 2023-05-10T08:12:07Z 2023-05-10T08:12:07Z 2022 2022-04 Internship report ID: 18304151 http://hdl.handle.net/10361/18266 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 66 pages application/pdf Brac University
institution Brac University
collection Institutional Repository
language English
topic Machine learning
Predictive analytics
CRMS
ICT solutions
Techno- commercial
Data analysis
Business forecasting--Mathematical models.
Business forecasting--Data processing.
spellingShingle Machine learning
Predictive analytics
CRMS
ICT solutions
Techno- commercial
Data analysis
Business forecasting--Mathematical models.
Business forecasting--Data processing.
Raihana, Fabiha
Use of predictive analytics in Business
description This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.
author2 Shuvo, Mr. Shihab Kabir
author_facet Shuvo, Mr. Shihab Kabir
Raihana, Fabiha
format Internship report
author Raihana, Fabiha
author_sort Raihana, Fabiha
title Use of predictive analytics in Business
title_short Use of predictive analytics in Business
title_full Use of predictive analytics in Business
title_fullStr Use of predictive analytics in Business
title_full_unstemmed Use of predictive analytics in Business
title_sort use of predictive analytics in business
publisher Brac University
publishDate 2023
url http://hdl.handle.net/10361/18266
work_keys_str_mv AT raihanafabiha useofpredictiveanalyticsinbusiness
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