Marketing strategy of CEMS Global Bangladesh
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020.
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Brac University
2023
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| Mynediad Ar-lein: | http://hdl.handle.net/10361/18257 |
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10361-182572023-05-09T21:02:04Z Marketing strategy of CEMS Global Bangladesh Tinni, Musfikatul Jannat Enam, Fabiha Brac Business School, Brac University Marketing strategy CEMS Global Marketing--Management. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020. Cataloged from PDF version of internship report. Includes bibliographical references (page 32). The number of exhibiting and event management firms in Bangladesh is increasing day by day. The competition among these firms is very acute. So they always try to distinguish themselves by providing proper messages to the people in a right way. So they are using the various marketing strategies to communicate with the clients as well as the mass people. Here the purpose of the study to evaluate the marketing strategies of CEMS-Global, a firm involved in managing exhibiting and events for the clients. CEMS- Global is the leading exhibition organizer in Bangladesh which is running their business since 1992. They organize more than 40 exhibitions at home and abroad annually on different sectors like textile, power energy, construction related sector, food and agro based sector, medicine sector and commercial automobile sector etc. This report is mainly focused on the tools and techniques of IMC used by the CEMS Global and how effective these tools and techniques are for the company. They used different IMC tools to give the proper messages to the desired client and also getting different ways to promote their events. They use both ATL (Above the Line) and BTL (Below the Line) processes to promote their events and now they are starting to use TTL (Through the Line) process. CEMS-Global are using different media for advertising, billboard and they organize a press conference with all media before each and every event for the sake of creating the strong brand image for the clients they serve. CEMS-Global needs to focus on Television Commercials (TVC) now. New and innovative ideas and events are being launched nowadays. If they do not make them more unique from their competitors, it will be harder for their future to survive and thrive in this industry. Musfikatul Jannat Tinni B. Business Administration 2023-05-09T06:14:31Z 2023-05-09T06:14:31Z 2020 2020-06 Internship report ID: 15304050 http://hdl.handle.net/10361/18257 en Brac University internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 32 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Marketing strategy CEMS Global Marketing--Management. |
| spellingShingle |
Marketing strategy CEMS Global Marketing--Management. Tinni, Musfikatul Jannat Marketing strategy of CEMS Global Bangladesh |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2020. |
| author2 |
Enam, Fabiha |
| author_facet |
Enam, Fabiha Tinni, Musfikatul Jannat |
| format |
Internship report |
| author |
Tinni, Musfikatul Jannat |
| author_sort |
Tinni, Musfikatul Jannat |
| title |
Marketing strategy of CEMS Global Bangladesh |
| title_short |
Marketing strategy of CEMS Global Bangladesh |
| title_full |
Marketing strategy of CEMS Global Bangladesh |
| title_fullStr |
Marketing strategy of CEMS Global Bangladesh |
| title_full_unstemmed |
Marketing strategy of CEMS Global Bangladesh |
| title_sort |
marketing strategy of cems global bangladesh |
| publisher |
Brac University |
| publishDate |
2023 |
| url |
http://hdl.handle.net/10361/18257 |
| work_keys_str_mv |
AT tinnimusfikatuljannat marketingstrategyofcemsglobalbangladesh |
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1814309213718970368 |