Loyalty & customer buying behavior during pandemic period
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.
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| Format: | Internship report |
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Brac University
2023
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| Online Access: | http://hdl.handle.net/10361/18145 |
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10361-181452023-04-13T21:01:42Z Loyalty & customer buying behavior during pandemic period Rahman, Md. Hasinur Hafiz, Nusrat Islam, Dr. Md Asadul Brac Business School, Brac University Loyalty Customer buying behavior Pandemic period Consumer behavior This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. Cataloged from PDF version of internship report. Includes bibliographical references (pages 37-38). Bangladesh is one of the most populous countries in the world with over 165 million people. The country’s population is constantly growing, which means that there is a large potential market for mobile phones and other mobile-related products. vivo is a foreign company that has set its sights on the Bangladeshi market, and it believes that there are many opportunities for growth in this market. One of vivo’s major objectives in entering the Bangladeshi market is to expand its customer base. The company believes that there are a lot of people in Bangladesh who are not currently using mobile phones, and it plans to reach these people through its various marketing campaigns. Additionally, vivo plans to increase sales of its premium devices in the Bangladeshi market. Premium devices are those that cost more than average devices, and they usually have features that make them more desirable. The first chapter provides an overview of the internship process, including student data, internship data, and internship achievements. The first chapter's entirety covered the student's name, identification number, company name, address, supervisor's name, position, student's contribution to the business, benefits to the student, and a host of other topics. The organization's information is the main emphasis of the second section of the study, where I have covered the company profile, Bangladesh's demography and telecommunications company, an overview of vivo, the firm's mission and vision, and other topics. The project portion of the third chapter demonstrates how perceived usefulness and perceived ease of use affect a customer's purchasing behavior. I addressed this chapter using IBM SPSS and a discussion of hypotheses. I have made an effort to demonstrate how pertinent facts and information may be used to tie perceived usefulness and perceived ease of use to customer purchasing attitudes. Md. Hasinur Rahman B. Business Administration 2023-04-13T07:22:01Z 2023-04-13T07:22:01Z 2022 2022-10-22 Internship report ID: 16204057 http://hdl.handle.net/10361/18145 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 38 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Loyalty Customer buying behavior Pandemic period Consumer behavior |
| spellingShingle |
Loyalty Customer buying behavior Pandemic period Consumer behavior Rahman, Md. Hasinur Loyalty & customer buying behavior during pandemic period |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. |
| author2 |
Hafiz, Nusrat |
| author_facet |
Hafiz, Nusrat Rahman, Md. Hasinur |
| format |
Internship report |
| author |
Rahman, Md. Hasinur |
| author_sort |
Rahman, Md. Hasinur |
| title |
Loyalty & customer buying behavior during pandemic period |
| title_short |
Loyalty & customer buying behavior during pandemic period |
| title_full |
Loyalty & customer buying behavior during pandemic period |
| title_fullStr |
Loyalty & customer buying behavior during pandemic period |
| title_full_unstemmed |
Loyalty & customer buying behavior during pandemic period |
| title_sort |
loyalty & customer buying behavior during pandemic period |
| publisher |
Brac University |
| publishDate |
2023 |
| url |
http://hdl.handle.net/10361/18145 |
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AT rahmanmdhasinur loyaltycustomerbuyingbehaviorduringpandemicperiod |
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