Social marketing overview of BRAC Communications: A focus on BRAC Humanitarian Crisis Management Programme
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.
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| Materialtyp: | Internship report |
| Språk: | English |
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Brac University
2023
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| Länkar: | http://hdl.handle.net/10361/18108 |
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10361-18108 |
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10361-181082023-04-09T21:01:50Z Social marketing overview of BRAC Communications: A focus on BRAC Humanitarian Crisis Management Programme Sultana, Fatema Zinat Khan, Ms. Tanzin Brac Business School, Brac University BRAC Communications Department Humanitarian and Crisis Management Programme Rohingya Social marketing Interventions Social cohesion Humanitarian assistance. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. Cataloged from PDF version of internship report. Includes bibliographical references (pages 56-57). BRAC, a globally leading non-governmental organisation, has been working for the betterment of people since its inception. BRAC with their simple, holistic and human-centric approach was effective and resilient enough to provide sustainable solutions and create opportunities for people to realise their full potential. BRAC with their robust social marketing approach understands the root issue of their target audience. BRAC with its unique strategies and resources such as ultra-poor graduation approach and integration of volunteers for door-to-door visits have been effective enough to understand the perception and attitude towards one another. In terms of designing, implementing and promoting the interventions BRAC Humanitarian Crisis management Programme fulfils all the criteria of Social marketing benchmark proving the effectiveness of their social marketing approach. The social marketing approach of BRAC does not only ensure the perception change of their target audience, but with the support from BRAC Communications ensure national and international visibility, through this BRAC uses the traditional marketing tool to empower and change the perception of their global audience regarding the Rohingya issue. Through this report, I have reflected the effectiveness of the social marketing approach of BRAC in terms of stabilising the relationship between the Rohingya people and the host community. Fatema Zinat Sultana B. Business Administration 2023-04-09T03:55:47Z 2023-04-09T03:55:47Z 2022 2022-10-06 Internship report ID: 17304162 http://hdl.handle.net/10361/18108 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 67 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
BRAC Communications Department Humanitarian and Crisis Management Programme Rohingya Social marketing Interventions Social cohesion Humanitarian assistance. |
| spellingShingle |
BRAC Communications Department Humanitarian and Crisis Management Programme Rohingya Social marketing Interventions Social cohesion Humanitarian assistance. Sultana, Fatema Zinat Social marketing overview of BRAC Communications: A focus on BRAC Humanitarian Crisis Management Programme |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. |
| author2 |
Khan, Ms. Tanzin |
| author_facet |
Khan, Ms. Tanzin Sultana, Fatema Zinat |
| format |
Internship report |
| author |
Sultana, Fatema Zinat |
| author_sort |
Sultana, Fatema Zinat |
| title |
Social marketing overview of BRAC Communications: A focus on BRAC Humanitarian Crisis Management Programme |
| title_short |
Social marketing overview of BRAC Communications: A focus on BRAC Humanitarian Crisis Management Programme |
| title_full |
Social marketing overview of BRAC Communications: A focus on BRAC Humanitarian Crisis Management Programme |
| title_fullStr |
Social marketing overview of BRAC Communications: A focus on BRAC Humanitarian Crisis Management Programme |
| title_full_unstemmed |
Social marketing overview of BRAC Communications: A focus on BRAC Humanitarian Crisis Management Programme |
| title_sort |
social marketing overview of brac communications: a focus on brac humanitarian crisis management programme |
| publisher |
Brac University |
| publishDate |
2023 |
| url |
http://hdl.handle.net/10361/18108 |
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AT sultanafatemazinat socialmarketingoverviewofbraccommunicationsafocusonbrachumanitariancrisismanagementprogramme |
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1814307568679387136 |