Evolution of services and competitive advantage of Banglalink Digital Communication Limited
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.
| 主要作者: | |
|---|---|
| 其他作者: | |
| 格式: | Internship report |
| 语言: | English |
| 出版: |
Brac University
2023
|
| 主题: | |
| 在线阅读: | http://hdl.handle.net/10361/18055 |
| id |
10361-18055 |
|---|---|
| record_format |
dspace |
| spelling |
10361-180552023-04-03T21:01:46Z Evolution of services and competitive advantage of Banglalink Digital Communication Limited Rahi, Thauhidul Islam Hossain, Saif Brac Business School, Brac University Telecom Industry Evolution Value-added Service Transformation Banglalink Integrated services digital networks. Broadband communication systems. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. Cataloged from PDF version of internship report. Includes bibliographical references (pages 43-45). The recent technological transformation has been forcing the telecom industry to make the evolution of their service with supplementary product and services. Hence, Banglalink Digital Communication Limited as well as other major player of the telecommunication industry is adopting this opportunities to increase traditional service offerings with value added services. We have explored how Banglalink has been ensuring their competitive advantage with their value added services and influencing the prospective customers with their strong positioning that would benefit Banglalink in terms of gaining market share. In order to find out the insights about the evolution of the industry, we have collected available data from secondary sources e.g. Google scholar, newspaper articles, press releases at the official website of the organization. We have also collected and analyzed data through survey e.g. electronic questionnaire for the further investigation about how customers are perceiving those value added services. Finally, we have observed the current trend, how those value added services are giving Banglalink competitive edge, from the electronic questionnaire and secondary sources e.g. Google scholar, newspaper articles, press releases etc. The key findings of our study are, first of all, the evolution of the services in the telecommunication industry is at very initial stage. However, the operators have huge opportunity to make attractive offerings and gain advantage out of it. Moreover, Banglalink has been doing pretty good to position their value added service, for example Toffee, Daktarbhai, in customers mind and getting very positive response out of it. Hence, this is creating competitive advantage for Banglalink with their strong positioning and continuously offering unique features based on the customers need. Thauhidul Islam Rahi B. Business Administration 2023-04-03T04:27:56Z 2023-04-03T04:27:56Z 2022 2022-07 Internship report ID: 18304055 http://hdl.handle.net/10361/18055 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 52 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Telecom Industry Evolution Value-added Service Transformation Banglalink Integrated services digital networks. Broadband communication systems. |
| spellingShingle |
Telecom Industry Evolution Value-added Service Transformation Banglalink Integrated services digital networks. Broadband communication systems. Rahi, Thauhidul Islam Evolution of services and competitive advantage of Banglalink Digital Communication Limited |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. |
| author2 |
Hossain, Saif |
| author_facet |
Hossain, Saif Rahi, Thauhidul Islam |
| format |
Internship report |
| author |
Rahi, Thauhidul Islam |
| author_sort |
Rahi, Thauhidul Islam |
| title |
Evolution of services and competitive advantage of Banglalink Digital Communication Limited |
| title_short |
Evolution of services and competitive advantage of Banglalink Digital Communication Limited |
| title_full |
Evolution of services and competitive advantage of Banglalink Digital Communication Limited |
| title_fullStr |
Evolution of services and competitive advantage of Banglalink Digital Communication Limited |
| title_full_unstemmed |
Evolution of services and competitive advantage of Banglalink Digital Communication Limited |
| title_sort |
evolution of services and competitive advantage of banglalink digital communication limited |
| publisher |
Brac University |
| publishDate |
2023 |
| url |
http://hdl.handle.net/10361/18055 |
| work_keys_str_mv |
AT rahithauhidulislam evolutionofservicesandcompetitiveadvantageofbanglalinkdigitalcommunicationlimited |
| _version_ |
1814308977692901376 |