Digital brand communication transformation in the stock brokerage industry
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.
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| Format: | Internship report |
| Sprache: | English |
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Brac University
2023
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| Online Zugang: | http://hdl.handle.net/10361/18047 |
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10361-180472023-04-02T21:01:49Z Digital brand communication transformation in the stock brokerage industry Baroi, Rojer Nicothem Haque, Shamim Ehsanul Brac Business School, Brac University Stock Market UCB Stock Branding Digital Marketing Brand Communication Digital communications This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. Cataloged from PDF version of internship report. Includes bibliographical references (pages 29-30). Here I have tried to showcase my experience at UCB Stock Brokerage Limited and depict how digital branding transferred how marketing used to be done in the Capital Market Industry. Throughout my report, I have tried to showcase the branding strategies that UCB Stock Brokerage Limited have decided to change and do them digitally too. In the analysis, I have tried to portray the current situation of digital marketing and branding significance and tried to showcase what UCB Stock Brokerage Limited has been doing to stay up to date with the digital brand communication transformation that has been happening throughout the world to cater to their customers. Rojer Nicothem Baroi B. Business Administration 2023-04-02T06:28:08Z 2023-04-02T06:28:08Z 2022 2022-09 Internship report ID: 18304037 http://hdl.handle.net/10361/18047 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 30 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Stock Market UCB Stock Branding Digital Marketing Brand Communication Digital communications |
| spellingShingle |
Stock Market UCB Stock Branding Digital Marketing Brand Communication Digital communications Baroi, Rojer Nicothem Digital brand communication transformation in the stock brokerage industry |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. |
| author2 |
Haque, Shamim Ehsanul |
| author_facet |
Haque, Shamim Ehsanul Baroi, Rojer Nicothem |
| format |
Internship report |
| author |
Baroi, Rojer Nicothem |
| author_sort |
Baroi, Rojer Nicothem |
| title |
Digital brand communication transformation in the stock brokerage industry |
| title_short |
Digital brand communication transformation in the stock brokerage industry |
| title_full |
Digital brand communication transformation in the stock brokerage industry |
| title_fullStr |
Digital brand communication transformation in the stock brokerage industry |
| title_full_unstemmed |
Digital brand communication transformation in the stock brokerage industry |
| title_sort |
digital brand communication transformation in the stock brokerage industry |
| publisher |
Brac University |
| publishDate |
2023 |
| url |
http://hdl.handle.net/10361/18047 |
| work_keys_str_mv |
AT baroirojernicothem digitalbrandcommunicationtransformationinthestockbrokerageindustry |
| _version_ |
1814306881083015168 |