Impact of social media marketing in BRAC Bank
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.
| Hovedforfatter: | |
|---|---|
| Andre forfattere: | |
| Format: | Internship report |
| Sprog: | English |
| Udgivet: |
Brac University
2023
|
| Fag: | |
| Online adgang: | http://hdl.handle.net/10361/17943 |
| id |
10361-17943 |
|---|---|
| record_format |
dspace |
| spelling |
10361-179432023-03-22T05:26:17Z Impact of social media marketing in BRAC Bank Raihan Dipto, Md. Hasin Haque, Shamim Ehsanul Brac Business School, Brac University Social media Marketing Banking Target market Branding Profit Strategies Internet marketing Online marketing This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. Cataloged from PDF version of internship report. Includes bibliographical references (pages 16-18). BRAC bank is a reputed bank in Bangladesh. The foundation of every action at BRAC Bank is guided by its principles, which make it a performance-driven company. Unlike other traditional banks, BRAC Bank did not begin its operations in 2001. The bank was founded by visionaries who saw the importance of the hitherto undervalued Small and Medium Enterprises (SME) sector in driving economic growth and providing jobs for the nation.. BRAC Bank has a reputed brand marketing and communication team, who do marketing activities and promotes its product and services in many platforms. After doing research in this report, it is found that social media marketing plays a vital role in marketing activities of BRAC bank. They use social media for promoting products, branding, competitive marketing promotions and making strategies by using social media review and data as well. Many studies shows that, social media platform and social media marketing is very important to grow brands as most of the customers use social media and it is easy to reach the customers through social media and the tools of social media like boosting advertisement helps to reach the target customers easily and it these marketing activities grows the business or organization and BRAC bank also follows that and gets positive responses. Md. Hasin Raihan Dipto B. Business Administration 2023-03-06T09:38:02Z 2023-03-06T09:38:02Z 2022 2022-10 Internship report ID: 18104019 http://hdl.handle.net/10361/17943 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 18 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Social media Marketing Banking Target market Branding Profit Strategies Internet marketing Online marketing |
| spellingShingle |
Social media Marketing Banking Target market Branding Profit Strategies Internet marketing Online marketing Raihan Dipto, Md. Hasin Impact of social media marketing in BRAC Bank |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. |
| author2 |
Haque, Shamim Ehsanul |
| author_facet |
Haque, Shamim Ehsanul Raihan Dipto, Md. Hasin |
| format |
Internship report |
| author |
Raihan Dipto, Md. Hasin |
| author_sort |
Raihan Dipto, Md. Hasin |
| title |
Impact of social media marketing in BRAC Bank |
| title_short |
Impact of social media marketing in BRAC Bank |
| title_full |
Impact of social media marketing in BRAC Bank |
| title_fullStr |
Impact of social media marketing in BRAC Bank |
| title_full_unstemmed |
Impact of social media marketing in BRAC Bank |
| title_sort |
impact of social media marketing in brac bank |
| publisher |
Brac University |
| publishDate |
2023 |
| url |
http://hdl.handle.net/10361/17943 |
| work_keys_str_mv |
AT raihandiptomdhasin impactofsocialmediamarketinginbracbank |
| _version_ |
1814307071358664704 |