Price, demand & quality Analysis on Igloo Ice Cream
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.
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| Format: | Internship report |
| Language: | English |
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Brac University
2023
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| Online Access: | http://hdl.handle.net/10361/17938 |
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10361-179382023-03-22T05:23:25Z Price, demand & quality Analysis on Igloo Ice Cream Rahman, Shaira Khan, Ms. Tanzin Brac Business School, Brac University Price Demand Quality Analysis Igloo Ice Cream Quality control Quality assurance. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. Cataloged from PDF version of internship report. Includes bibliographical references (page 43). This report is a highlight of my Internship experience at the Brand Department at Igloo Ice Cream and is expected the show an overview of the organization and my research project – “Price, Demand and Quality Analysis on Igloo Ice Cream.” The report further evaluates and explores the organizational background of Igloo Ice Cream, on which it conducts its operations and business. Moreover, the report assesses the sales condition of the company, though not everything related to financials as they had some security issues. A thorough analysis of the industry competitiveness and the company’s strengths and weaknesses were highlighted through Porter’s Five Forces Model, PESTLE, and SWOT Analysis. Besides, the report broadly focuses on how important the product quality, price, and demand are for running the business in Abdul Monem Ltd. – Igloo Ice Cream Unit. Moreover, with the COVID-19 pandemic playing its role and consuming ice creams being interrupted for the consumers, this research project is pointed toward providing an overview of how Igloo Ice Cream coped and sold the products. A survey was conducted for this research, and after collecting the data from the survey, it showed that no matter how many competitors are entering the market Igloo will always be on top based on their quality. Therefore, all this research, information, and recommendations will help the company to cope with the challenges and hold on to new opportunities. Shaira Rahman B. Business Administration 2023-03-05T07:59:02Z 2023-03-05T07:59:02Z 2022 2022-03 Internship report ID: 17304088 http://hdl.handle.net/10361/17938 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 43 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Price Demand Quality Analysis Igloo Ice Cream Quality control Quality assurance. |
| spellingShingle |
Price Demand Quality Analysis Igloo Ice Cream Quality control Quality assurance. Rahman, Shaira Price, demand & quality Analysis on Igloo Ice Cream |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. |
| author2 |
Khan, Ms. Tanzin |
| author_facet |
Khan, Ms. Tanzin Rahman, Shaira |
| format |
Internship report |
| author |
Rahman, Shaira |
| author_sort |
Rahman, Shaira |
| title |
Price, demand & quality Analysis on Igloo Ice Cream |
| title_short |
Price, demand & quality Analysis on Igloo Ice Cream |
| title_full |
Price, demand & quality Analysis on Igloo Ice Cream |
| title_fullStr |
Price, demand & quality Analysis on Igloo Ice Cream |
| title_full_unstemmed |
Price, demand & quality Analysis on Igloo Ice Cream |
| title_sort |
price, demand & quality analysis on igloo ice cream |
| publisher |
Brac University |
| publishDate |
2023 |
| url |
http://hdl.handle.net/10361/17938 |
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AT rahmanshaira pricedemandqualityanalysisoniglooicecream |
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