Finding the best promotional strategy for influencing the purchase of instant coffee by shoppers, A case study on Nestle Bangladesh Limited.
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.
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| Định dạng: | Internship report |
| Ngôn ngữ: | English |
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Brac University
2023
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| Truy cập trực tuyến: | http://hdl.handle.net/10361/17937 |
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10361-179372023-03-22T05:22:47Z Finding the best promotional strategy for influencing the purchase of instant coffee by shoppers, A case study on Nestle Bangladesh Limited. Arafath, Nafiz Akter Ahmed, Md. Shamim Brac Business School, Brac University Promotional strategy Purchase Nestle Bangladesh Limited. Marketing This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. Cataloged from PDF version of internship report. Includes bibliographical references (page 40). In this research, I will ask whether consumers purchase instant coffee without receiving any incentives, and if not, how sales promotions influence consumer purchasing behaviour. After conducting a thorough survey, we discovered that sales offer strategies (Sales Promotion) have a beneficial impact on shoppers' purchase decisions. It is critical for businesses to understand which marketing methods are most effective in their industry. Because the instant coffee industry in Bangladesh is so competitive, businesses must constantly introduce new ways to market their products to keep up with market trends and demand. Companies must invest considerably in marketing expenditures to increase product awareness. Companies must prosper in sales after a successful campaign of raising awareness in order to persuade consumers to buy the product. A sales promotion or offer plan is one of the practical choices for promoting a product that eventually drives sales in the instant coffee sector. I also tested two other strategies: influencer marketing and a product sale discount combined with a sales promotion or offer strategy to see which one would work best in the food business. I discovered a positive attitude among consumers regarding sales promotion or offer strategy after conducting a successful survey of a sample of the population, as opposed to the other two possibilities indicated above. I also discovered that consumers enjoy receiving incentives, which will pique their curiosity in buying a product. The findings of this research will be especially useful to businesses that take a conservative approach to marketing expenses, focusing on a single strategy. Furthermore, the findings of this analysis might help larger companies determine their ideal marketing mix for promoting their goods. Nafiz Akter Arafath B. Business Administration 2023-03-05T05:21:29Z 2023-03-05T05:21:29Z 2022 2022-02-04 Internship report ID: 17104024 http://hdl.handle.net/10361/17937 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 43 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Promotional strategy Purchase Nestle Bangladesh Limited. Marketing |
| spellingShingle |
Promotional strategy Purchase Nestle Bangladesh Limited. Marketing Arafath, Nafiz Akter Finding the best promotional strategy for influencing the purchase of instant coffee by shoppers, A case study on Nestle Bangladesh Limited. |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. |
| author2 |
Ahmed, Md. Shamim |
| author_facet |
Ahmed, Md. Shamim Arafath, Nafiz Akter |
| format |
Internship report |
| author |
Arafath, Nafiz Akter |
| author_sort |
Arafath, Nafiz Akter |
| title |
Finding the best promotional strategy for influencing the purchase of instant coffee by shoppers, A case study on Nestle Bangladesh Limited. |
| title_short |
Finding the best promotional strategy for influencing the purchase of instant coffee by shoppers, A case study on Nestle Bangladesh Limited. |
| title_full |
Finding the best promotional strategy for influencing the purchase of instant coffee by shoppers, A case study on Nestle Bangladesh Limited. |
| title_fullStr |
Finding the best promotional strategy for influencing the purchase of instant coffee by shoppers, A case study on Nestle Bangladesh Limited. |
| title_full_unstemmed |
Finding the best promotional strategy for influencing the purchase of instant coffee by shoppers, A case study on Nestle Bangladesh Limited. |
| title_sort |
finding the best promotional strategy for influencing the purchase of instant coffee by shoppers, a case study on nestle bangladesh limited. |
| publisher |
Brac University |
| publishDate |
2023 |
| url |
http://hdl.handle.net/10361/17937 |
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AT arafathnafizakter findingthebestpromotionalstrategyforinfluencingthepurchaseofinstantcoffeebyshoppersacasestudyonnestlebangladeshlimited |
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