The effectiveness of an FMCG Company’s employer branding practices: Can social media be used to generate better hires?

The effectiveness of an FMCG Company’s employer branding practices: Can social media be used to generate better hires?

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.

Մատենագիտական մանրամասներ
Հիմնական հեղինակ:	Tanha, Esha Alam
Այլ հեղինակներ:	Shaown, Mr. Jubairul Islam
Ձևաչափ:	Internship report
Լեզու:	English
Հրապարակվել է:	Brac University 2023
Խորագրեր:	FMCG Employer Branding Social Media Job Performance Employee Turnover Internet marketing
Առցանց հասանելիություն:	http://hdl.handle.net/10361/17926

Նմանատիպ նյութեր

Employer branding of Robi Axiata Limited
: Fayem, Naimul Hasan
Հրապարակվել է: (2014)

Employer branding of Daraz Bangladesh Ltd.
: Chowdhury, Sreejon
Հրապարակվել է: (2021)

The effectiveness of employer branding on social media platforms of today: avenues for enhancing recruitment at Wonderif Studio
: Hassan, Abidur Rafi
Հրապարակվել է: (2024)

Key HR practices & employer branding activities at Syngenta Bangladesh Ltd.
: Promee, Nazifa Tasnim
Հրապարակվել է: (2023)

Evaluating the impact of employer branding initiatives on talent acquisition at 10 Minute School
: Mantua, Nayefa Sultana
Հրապարակվել է: (2024)

The effect of advertising awareness on brand equity in social media
: Jabin, Siddiqua Mahe
Հրապարակվել է: (2022)

Walton Hi-Tech Industries' Memorandum of Understanding as a Strategy for Employer Branding
: Raha, Afsara Tasneem
Հրապարակվել է: (2022)

Exploring the effectiveness of talent acquisition and employ branding of BRAC Bank LTD
: Islam, Nabila
Հրապարակվել է: (2024)

Engaging people with employer branding at BRAC-Aarong
: Eiaz-Ur-Rahman, A. F. M.
Հրապարակվել է: (2024)

Analyzing distribution strategies of ACI-Colgate based on retailers feedback
: Bari, Md. Safiul
Հրապարակվել է: (2018)

An observational study to analyze the efficiency of the social media campaign to promote a brand
: Alam, Saad Bin
Հրապարակվել է: (2022)

Higher employee turnover rate in Digicon Telecommunication
: Rahman, Faiazur
Հրապարակվել է: (2022)

Turnover issues and overcome process: a study on Super Star Group (SSG)
: Tabassum, Tasnim
Հրապարակվել է: (2023)

Impact of media in growing brand
: Tabinda, Faraiba Farnan
Հրապարակվել է: (2016)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
: Neehal, Saber Hossain
Հրապարակվել է: (2024)

Prediction of success factors of FMCG commercials using signal processing and machine learning algorithms
: Saquib, Nazmus, և այլն
Հրապարակվել է: (2021)

Employee branding and employee engagement at Daraz Bangladesh Ltd
: Islam Mahim, Nurun Nahar
Հրապարակվել է: (2023)

Building an authentic employer brand: strategies for aligning organizational culture and talent acquisition practices
: Zahin, Fyruz
Հրապարակվել է: (2024)

Impact of social media on effectiveness of brand promotion (Garnier Bangladesh)
: Mehdi, Sakib
Հրապարակվել է: (2019)

Employee job satisfaction level of International Brands Limited and Aquamarine Distributions Limited
: Lisa, Aysha Khatun
Հրապարակվել է: (2017)

Designing for brand consistency across social media: challenges and strategies at Wonderif
: Srabani, Simeen
Հրապարակվել է: (2024)

The impact of sustainable HRM on job performance
: Ibrahimi, Sami Allah
Հրապարակվել է: (2024)

Supply chain practices on FMCG products of New Zealand Dairy Products Bangladesh Ltd.
: Chowdhury, Md. Tarik
Հրապարակվել է: (2017)

Customer engagement on social media to improve brand loyalty
: Hasan, Md.Alif
Հրապարակվել է: (2024)

Exploring factors contributing to limited adoption of artificial intelligence in recruitment within FMCG Industry in Bangladesh
: Afza, Omar Md.
Հրապարակվել է: (2024)

Employee turnover & its consequence - a study on United Group
: Rahman, Sumya
Հրապարակվել է: (2018)

How local FMCG’s are transforming their trade marketing strategy with the power of digital marketing provided by TEN’s 360
: Lodi, Adib Bin Samsad
Հրապարակվել է: (2024)

Transitions between informal and formal employment: results from a worker survey in Bangladesh
: Gutierrez, Italo A., և այլն
Հրապարակվել է: (2019)

The role of digital branding on consumer retention: evaluating uses of social media in Bangladesh
: Priyanka, Afsary Adiba
Հրապարակվել է: (2016)

The influence of training and development programs on employee performance of Square Toiletries Ltd.
: Absar, Farjana
Հրապարակվել է: (2023)

Factors influencing employee turnover in Afghanistan
: Tabish, Firoz
Հրապարակվել է: (2022)

The impact of trust in social media marketing on brand loyalty: a study of consumer brands of ACI Limited
: Chowdhury, Shakib Ahamed
Հրապարակվել է: (2024)

Understanding the changing media landscape for promotion of Herbal Products and the impact of alternative sales channels on consumption
: Rodosee, Fyruz Mahjuba
Հրապարակվել է: (2023)

Asiatic Marketing Communications Limited
: Fannana, Fairooz Zannat
Հրապարակվել է: (2019)

Brand awareness and brand perception of ‘Mr. Cookie’
: Pranto, Mehbub Hossain
Հրապարակվել է: (2019)

The effects of organizational culture on job performance and job satisfaction of employees
: Miti, Faria Khan
Հրապարակվել է: (2022)

The Distributional Impacts of Worker Reallocation : Evidence from Europe /
: Bluedorn, John
Հրապարակվել է: (2022)

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
: Bhuiyan, Rafiur Rahman
Հրապարակվել է: (2019)

Virtual campus engagement sessions: an effective tool for talent acquisition and boosting employer branding in the time of pandemic
: Shihab, Farhan Islam
Հրապարակվել է: (2022)

CVs in a week /
: Morris, Steve
Հրապարակվել է: (1996)