The effectiveness of an FMCG Company’s employer branding practices: Can social media be used to generate better hires?

The effectiveness of an FMCG Company’s employer branding practices: Can social media be used to generate better hires?

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.

Détails bibliographiques
Auteur principal:	Tanha, Esha Alam
Autres auteurs:	Shaown, Mr. Jubairul Islam
Format:	Internship report
Langue:	English
Publié:	Brac University 2023
Sujets:	FMCG Employer Branding Social Media Job Performance Employee Turnover Internet marketing
Accès en ligne:	http://hdl.handle.net/10361/17926

Documents similaires

Employer branding of Robi Axiata Limited
par: Fayem, Naimul Hasan
Publié: (2014)

Employer branding of Daraz Bangladesh Ltd.
par: Chowdhury, Sreejon
Publié: (2021)

The effectiveness of employer branding on social media platforms of today: avenues for enhancing recruitment at Wonderif Studio
par: Hassan, Abidur Rafi
Publié: (2024)

Key HR practices & employer branding activities at Syngenta Bangladesh Ltd.
par: Promee, Nazifa Tasnim
Publié: (2023)

Evaluating the impact of employer branding initiatives on talent acquisition at 10 Minute School
par: Mantua, Nayefa Sultana
Publié: (2024)

The effect of advertising awareness on brand equity in social media
par: Jabin, Siddiqua Mahe
Publié: (2022)

Walton Hi-Tech Industries' Memorandum of Understanding as a Strategy for Employer Branding
par: Raha, Afsara Tasneem
Publié: (2022)

Exploring the effectiveness of talent acquisition and employ branding of BRAC Bank LTD
par: Islam, Nabila
Publié: (2024)

Engaging people with employer branding at BRAC-Aarong
par: Eiaz-Ur-Rahman, A. F. M.
Publié: (2024)

Analyzing distribution strategies of ACI-Colgate based on retailers feedback
par: Bari, Md. Safiul
Publié: (2018)

An observational study to analyze the efficiency of the social media campaign to promote a brand
par: Alam, Saad Bin
Publié: (2022)

Higher employee turnover rate in Digicon Telecommunication
par: Rahman, Faiazur
Publié: (2022)

Turnover issues and overcome process: a study on Super Star Group (SSG)
par: Tabassum, Tasnim
Publié: (2023)

Impact of media in growing brand
par: Tabinda, Faraiba Farnan
Publié: (2016)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
par: Neehal, Saber Hossain
Publié: (2024)

Prediction of success factors of FMCG commercials using signal processing and machine learning algorithms
par: Saquib, Nazmus, et autres
Publié: (2021)

Employee branding and employee engagement at Daraz Bangladesh Ltd
par: Islam Mahim, Nurun Nahar
Publié: (2023)

Building an authentic employer brand: strategies for aligning organizational culture and talent acquisition practices
par: Zahin, Fyruz
Publié: (2024)

Impact of social media on effectiveness of brand promotion (Garnier Bangladesh)
par: Mehdi, Sakib
Publié: (2019)

Employee job satisfaction level of International Brands Limited and Aquamarine Distributions Limited
par: Lisa, Aysha Khatun
Publié: (2017)

Designing for brand consistency across social media: challenges and strategies at Wonderif
par: Srabani, Simeen
Publié: (2024)

The impact of sustainable HRM on job performance
par: Ibrahimi, Sami Allah
Publié: (2024)

Supply chain practices on FMCG products of New Zealand Dairy Products Bangladesh Ltd.
par: Chowdhury, Md. Tarik
Publié: (2017)

Customer engagement on social media to improve brand loyalty
par: Hasan, Md.Alif
Publié: (2024)

Exploring factors contributing to limited adoption of artificial intelligence in recruitment within FMCG Industry in Bangladesh
par: Afza, Omar Md.
Publié: (2024)

Employee turnover & its consequence - a study on United Group
par: Rahman, Sumya
Publié: (2018)

How local FMCG’s are transforming their trade marketing strategy with the power of digital marketing provided by TEN’s 360
par: Lodi, Adib Bin Samsad
Publié: (2024)

Transitions between informal and formal employment: results from a worker survey in Bangladesh
par: Gutierrez, Italo A., et autres
Publié: (2019)

The role of digital branding on consumer retention: evaluating uses of social media in Bangladesh
par: Priyanka, Afsary Adiba
Publié: (2016)

The influence of training and development programs on employee performance of Square Toiletries Ltd.
par: Absar, Farjana
Publié: (2023)

Factors influencing employee turnover in Afghanistan
par: Tabish, Firoz
Publié: (2022)

The impact of trust in social media marketing on brand loyalty: a study of consumer brands of ACI Limited
par: Chowdhury, Shakib Ahamed
Publié: (2024)

Understanding the changing media landscape for promotion of Herbal Products and the impact of alternative sales channels on consumption
par: Rodosee, Fyruz Mahjuba
Publié: (2023)

Asiatic Marketing Communications Limited
par: Fannana, Fairooz Zannat
Publié: (2019)

Brand awareness and brand perception of ‘Mr. Cookie’
par: Pranto, Mehbub Hossain
Publié: (2019)

The effects of organizational culture on job performance and job satisfaction of employees
par: Miti, Faria Khan
Publié: (2022)

The Distributional Impacts of Worker Reallocation : Evidence from Europe /
par: Bluedorn, John
Publié: (2022)

The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
par: Bhuiyan, Rafiur Rahman
Publié: (2019)

Virtual campus engagement sessions: an effective tool for talent acquisition and boosting employer branding in the time of pandemic
par: Shihab, Farhan Islam
Publié: (2022)

CVs in a week /
par: Morris, Steve
Publié: (1996)