The effectiveness of an FMCG Company’s employer branding practices: Can social media be used to generate better hires?

The effectiveness of an FMCG Company’s employer branding practices: Can social media be used to generate better hires?

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.

Bibliografiske detaljer
Hovedforfatter:	Tanha, Esha Alam
Andre forfattere:	Shaown, Mr. Jubairul Islam
Format:	Internship report
Sprog:	English
Udgivet:	Brac University 2023
Fag:	FMCG Employer Branding Social Media Job Performance Employee Turnover Internet marketing
Online adgang:	http://hdl.handle.net/10361/17926

Lignende værker

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Udgivet: (2024)

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Udgivet: (2024)

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Designing for brand consistency across social media: challenges and strategies at Wonderif
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Udgivet: (2024)

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Employee turnover & its consequence - a study on United Group
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How local FMCG’s are transforming their trade marketing strategy with the power of digital marketing provided by TEN’s 360
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Transitions between informal and formal employment: results from a worker survey in Bangladesh
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The role of digital branding on consumer retention: evaluating uses of social media in Bangladesh
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Udgivet: (2016)

The influence of training and development programs on employee performance of Square Toiletries Ltd.
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Factors influencing employee turnover in Afghanistan
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The impact of trust in social media marketing on brand loyalty: a study of consumer brands of ACI Limited
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The effects of organizational culture on job performance and job satisfaction of employees
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The Distributional Impacts of Worker Reallocation : Evidence from Europe /
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The Effect(s) of promotions & discounts on consumer-based brand equity of brands in Bangladesh
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Udgivet: (2019)

Virtual campus engagement sessions: an effective tool for talent acquisition and boosting employer branding in the time of pandemic
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