A study on Nestle start healthy stay healthy Bangladesh: Is it successful enough at educating the parents on children's health?
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.
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| Jezik: | English |
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Brac University
2023
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| Online pristup: | http://hdl.handle.net/10361/17908 |
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10361-179082023-03-22T05:45:09Z A study on Nestle start healthy stay healthy Bangladesh: Is it successful enough at educating the parents on children's health? Anjum, Anika Choudhury, Ahmed Abir Brac Business School, Brac University Nestle Healthy Children's Health Physical fitness for children. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. Cataloged from PDF version of internship report. Includes bibliographical references (pages 44-45). This report thoroughly explores all the departments that work in a coordinative manner to obtain the organizational goals successfully. I made an effort to summarize my experience, knowledge, and contribution to NBL. With a sophisticated research and development division, as well as a thorough logistics, manufacturing, and procurement control team, Nestlé is renowned as a corporation that focuses on nutrition, well-being, and wellness and offers the highest-quality goods. I have tried to capture how the nutrition department in NBL operates, what are the common methods of marketing and promoting the brands under this specific department and how exact the nontraditional method of marketing works here. I have also emphasized on how the Facebook page Nestlé Start Healthy Stay Healthy operates and who this page targets to promote the nutritional information of children’s diet. Moreover, I have conducted thorough research with survey questionnaire on the effectiveness of the aforementioned media, how the parents perceive this method of subtle marketing. This paper includes an overview and the analysis of how much social media pages can educate a certain target group of parents in Bangladesh. At the very end, I have provided some recommendations as to how the page can improve, how new strategies can be implemented in order to successfully provide authentic information to the parents in a way they enthusiastically accept and also knows about the brand. Anika Anjum B. Business Administration 2023-02-20T08:47:48Z 2023-02-20T08:47:48Z 2022 2022-06 Internship report ID: 17104212 http://hdl.handle.net/10361/17908 en Brac University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 50 pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Nestle Healthy Children's Health Physical fitness for children. |
| spellingShingle |
Nestle Healthy Children's Health Physical fitness for children. Anjum, Anika A study on Nestle start healthy stay healthy Bangladesh: Is it successful enough at educating the parents on children's health? |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. |
| author2 |
Choudhury, Ahmed Abir |
| author_facet |
Choudhury, Ahmed Abir Anjum, Anika |
| format |
Internship report |
| author |
Anjum, Anika |
| author_sort |
Anjum, Anika |
| title |
A study on Nestle start healthy stay healthy Bangladesh: Is it successful enough at educating the parents on children's health? |
| title_short |
A study on Nestle start healthy stay healthy Bangladesh: Is it successful enough at educating the parents on children's health? |
| title_full |
A study on Nestle start healthy stay healthy Bangladesh: Is it successful enough at educating the parents on children's health? |
| title_fullStr |
A study on Nestle start healthy stay healthy Bangladesh: Is it successful enough at educating the parents on children's health? |
| title_full_unstemmed |
A study on Nestle start healthy stay healthy Bangladesh: Is it successful enough at educating the parents on children's health? |
| title_sort |
study on nestle start healthy stay healthy bangladesh: is it successful enough at educating the parents on children's health? |
| publisher |
Brac University |
| publishDate |
2023 |
| url |
http://hdl.handle.net/10361/17908 |
| work_keys_str_mv |
AT anjumanika astudyonnestlestarthealthystayhealthybangladeshisitsuccessfulenoughateducatingtheparentsonchildrenshealth AT anjumanika studyonnestlestarthealthystayhealthybangladeshisitsuccessfulenoughateducatingtheparentsonchildrenshealth |
| _version_ |
1814307205461049344 |