An Analysis of Customer Satisfaction at City Bank Limited
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.
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| Sprog: | English |
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Brac University
2023
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| Online adgang: | http://hdl.handle.net/10361/17749 |
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10361-177492023-01-23T08:26:32Z An Analysis of Customer Satisfaction at City Bank Limited Siddique Rafi, Ashfaqul Islam Ahmed, Md. Shamim Brac Business School, Brac University Customer Satisfaction Customer services--Bangladesh--Marketing. This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. Cataloged from PDF version of internship report. Includes bibliographical references (page 38). No nation on earth does not have a significant banking industry. To grow in the banking business, banks must have efficient procedures that benefit not only the economy but also society. It is the purpose of this research to determine how delighted The City Bank Limited's General Banking customers are with the quality of its customer service. This research focuses on determining whether or not customers are satisfied with their purchases. Because customer satisfaction is fundamental for a bank's success, I will provide some suggestions after analyzing the levels of satisfaction and displeasure. The survey has four questions. The answer to the first question about branch staff is one hundred percent. The response to the second question is separated into three categories: low, average, and high ratings for bank branches. The good rating is 97% out of a possible 100%. In the 3rd question, 198 out of 211 people is 94 percent, which means that the service time is excellent. In addition, the fourth question is the same branch hypothesis 3 phase as the second and third questions. The number of people that are in a positive situation is 202 out of 211. Thus, the quality is 96 percent. The purpose of this article is to offer the right insight into the degree of customer satisfaction who visit the CBL Pragati Sarani Branch, along with comprehensive assessments based on a proper questionnaire used for monitoring and data collecting. This article's objective is to accomplish this goal by providing proper knowledge of the quantity of satisfaction of customers who attend the CBL Pragati Sarani Branch. Ashfaqul Islam Siddique Rafi B. Business Administration 2023-01-17T10:13:20Z 2023-01-17T10:13:20Z 2022 2022-06 Internship report ID: 17304041 http://hdl.handle.net/10361/17749 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 38 Pages application/pdf Brac University |
| institution |
Brac University |
| collection |
Institutional Repository |
| language |
English |
| topic |
Customer Satisfaction Customer services--Bangladesh--Marketing. |
| spellingShingle |
Customer Satisfaction Customer services--Bangladesh--Marketing. Siddique Rafi, Ashfaqul Islam An Analysis of Customer Satisfaction at City Bank Limited |
| description |
This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. |
| author2 |
Ahmed, Md. Shamim |
| author_facet |
Ahmed, Md. Shamim Siddique Rafi, Ashfaqul Islam |
| format |
Internship report |
| author |
Siddique Rafi, Ashfaqul Islam |
| author_sort |
Siddique Rafi, Ashfaqul Islam |
| title |
An Analysis of Customer Satisfaction at City Bank Limited |
| title_short |
An Analysis of Customer Satisfaction at City Bank Limited |
| title_full |
An Analysis of Customer Satisfaction at City Bank Limited |
| title_fullStr |
An Analysis of Customer Satisfaction at City Bank Limited |
| title_full_unstemmed |
An Analysis of Customer Satisfaction at City Bank Limited |
| title_sort |
analysis of customer satisfaction at city bank limited |
| publisher |
Brac University |
| publishDate |
2023 |
| url |
http://hdl.handle.net/10361/17749 |
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AT siddiquerafiashfaqulislam ananalysisofcustomersatisfactionatcitybanklimited AT siddiquerafiashfaqulislam analysisofcustomersatisfactionatcitybanklimited |
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