Impact of social-media marketing, price and perceived quality on brand loyalty amongst generation Y (Millennials) customers, a developing country perspective
This thesis is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.
| 主要作者: | |
|---|---|
| 其他作者: | |
| 格式: | Thesis |
| 語言: | English |
| 出版: |
Brac University
2023
|
| 主題: | |
| 在線閱讀: | http://hdl.handle.net/10361/17694 |