Impact of social-media marketing, price and perceived quality on brand loyalty amongst generation Y (Millennials) customers, a developing country perspective

This thesis is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.

書誌詳細
第一著者: Islam, Kazi Tasnimul
その他の著者: Islam, Md Asadul
フォーマット: 学位論文
言語:English
出版事項: Brac University 2023
主題:
オンライン・アクセス:http://hdl.handle.net/10361/17694