Impact of social-media marketing, price and perceived quality on brand loyalty amongst generation Y (Millennials) customers, a developing country perspective

This thesis is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.

ग्रंथसूची विवरण
मुख्य लेखक: Islam, Kazi Tasnimul
अन्य लेखक: Islam, Md Asadul
स्वरूप: थीसिस
भाषा:English
प्रकाशित: Brac University 2023
विषय:
ऑनलाइन पहुंच:http://hdl.handle.net/10361/17694