Impact of social-media marketing, price and perceived quality on brand loyalty amongst generation Y (Millennials) customers, a developing country perspective

Impact of social-media marketing, price and perceived quality on brand loyalty amongst generation Y (Millennials) customers, a developing country perspective

This thesis is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.

מידע ביבליוגרפי
מחבר ראשי: Islam, Kazi Tasnimul
מחברים אחרים: Islam, Md Asadul
פורמט: Thesis
שפה:English
יצא לאור: Brac University 2023
נושאים:
Social media
Social media marketing
Perceived quality
Generation Y
Millennials
Price
Bangladesh
Developing country
Online marketing
גישה מקוונת:http://hdl.handle.net/10361/17694

אינטרנט

http://hdl.handle.net/10361/17694

פריטים דומים