Impact of social-media marketing, price and perceived quality on brand loyalty amongst generation Y (Millennials) customers, a developing country perspective

This thesis is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.

Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Islam, Kazi Tasnimul
Rannpháirtithe: Islam, Md Asadul
Formáid: Tráchtas
Teanga:English
Foilsithe / Cruthaithe: Brac University 2023
Ábhair:
Rochtain ar líne:http://hdl.handle.net/10361/17694