Impact of social-media marketing, price and perceived quality on brand loyalty amongst generation Y (Millennials) customers, a developing country perspective
This thesis is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.
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| Format: | Thèse |
| Langue: | English |
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Brac University
2023
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| Accès en ligne: | http://hdl.handle.net/10361/17694 |