Impact of social-media marketing, price and perceived quality on brand loyalty amongst generation Y (Millennials) customers, a developing country perspective

This thesis is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.

Manylion Llyfryddiaeth
Prif Awdur: Islam, Kazi Tasnimul
Awduron Eraill: Islam, Md Asadul
Fformat: Traethawd Ymchwil
Iaith:English
Cyhoeddwyd: Brac University 2023
Pynciau:
Mynediad Ar-lein:http://hdl.handle.net/10361/17694