Impact of social-media marketing, price and perceived quality on brand loyalty amongst generation Y (Millennials) customers, a developing country perspective

This thesis is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.

書目詳細資料
主要作者:	Islam, Kazi Tasnimul
其他作者:	Islam, Md Asadul
格式:	Thesis
語言:	English
出版:	Brac University 2023
主題:	Social media Social media marketing Perceived quality Generation Y Millennials Price Bangladesh Developing country Online marketing
在線閱讀:	http://hdl.handle.net/10361/17694

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