Impact of social-media marketing, price and perceived quality on brand loyalty amongst generation Y (Millennials) customers, a developing country perspective

This thesis is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.

Dettagli Bibliografici
Autore principale:	Islam, Kazi Tasnimul
Altri autori:	Islam, Md Asadul
Natura:	Tesi
Lingua:	English
Pubblicazione:	Brac University 2023
Soggetti:	Social media Social media marketing Perceived quality Generation Y Millennials Price Bangladesh Developing country Online marketing
Accesso online:	http://hdl.handle.net/10361/17694

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