Impact of social-media marketing, price and perceived quality on brand loyalty amongst generation Y (Millennials) customers, a developing country perspective

This thesis is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.

Bibliografiset tiedot
Päätekijä:	Islam, Kazi Tasnimul
Muut tekijät:	Islam, Md Asadul
Aineistotyyppi:	Opinnäyte
Kieli:	English
Julkaistu:	Brac University 2023
Aiheet:	Social media Social media marketing Perceived quality Generation Y Millennials Price Bangladesh Developing country Online marketing
Linkit:	http://hdl.handle.net/10361/17694

Samankaltaisia teoksia

Study onthe use social media for marketing of brands
Tekijä: Nawar, Fairooz
Julkaistu: (2017)

The impact of trust in social media marketing on brand loyalty: a study of consumer brands of ACI Limited
Tekijä: Chowdhury, Shakib Ahamed
Julkaistu: (2024)

Analysis on consumer recall, recognition and brand association of the Savlon Social Media Campaign
Tekijä: Rahman, Tanzeela
Julkaistu: (2017)

Customer engagement on social media to improve brand loyalty
Tekijä: Hasan, Md.Alif
Julkaistu: (2024)

Customer engagement through social media
Tekijä: Ayaz, Mohammed
Julkaistu: (2024)

Roles of Asiatic Mindshare Ltd. on the impact of social media marketing by ACI Pure Foods on brand awareness and customer loyalty in Bangladesh
Tekijä: Mamud, Dewan Seam
Julkaistu: (2024)

The effect of advertising awareness on brand equity in social media
Tekijä: Jabin, Siddiqua Mahe
Julkaistu: (2022)

The impact of Social Media on Lead Generation
Tekijä: Khan, Maisha Maliha
Julkaistu: (2022)

Leveraging digital media for brand awareness and engagement: a case study of Marico's digital marketing strategy
Tekijä: Neha, Tafriha Kamrul
Julkaistu: (2024)

An in-depth analysis of the operations workflow of a Bangladeshi advertising agency (Glitch DHK)
Tekijä: Karim, Syeda Anan
Julkaistu: (2024)

A multivariate model of perceived quality in a developing country
Tekijä: Chowdhury, M. Humayun Kabir, et al.
Julkaistu: (2016)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
Tekijä: Neehal, Saber Hossain
Julkaistu: (2024)

Effectiveness of paid promotions on the perspective of social media marketing in Bangladesh
Tekijä: Rahman, Mahamudur
Julkaistu: (2020)

Impact of social media marketing and influencer marketing in today’s age
Tekijä: Zaman, Humaira
Julkaistu: (2019)

The influence of social media platforms and different content formats on brand Image and customer acquisition
Tekijä: Rifat, Amin Ahamed
Julkaistu: (2024)

Change in audience engagement behavior of transformation media trust due to the emergence of social media platforms
Tekijä: Sajjan, Timothy
Julkaistu: (2021)

Television news in Bangladesh: intersection of market-oriented journalism and perceived credibility
Tekijä: Andaleeb, Syed Saad, et al.
Julkaistu: (2016)

Digital marketing plays the vital role to fulfill customer satisfaction: A study on Analyzen Bangladesh Ltd.
Tekijä: Khan, Nusrat Jahan
Julkaistu: (2023)

Understanding customer behavioral change in X- integrated marketing agency
Tekijä: Soton, Sani Islam
Julkaistu: (2022)

Impact of social media on effectiveness of brand promotion (Garnier Bangladesh)
Tekijä: Mehdi, Sakib
Julkaistu: (2019)

How Social media platform is taking over mainstream marketing channels.
Tekijä: Bin Azad, Rifat
Julkaistu: (2022)

Designing for brand consistency across social media: challenges and strategies at Wonderif
Tekijä: Srabani, Simeen
Julkaistu: (2024)

Effectiveness of digital marketing through social media campaign
Tekijä: Chowdhury, Mumtarin Ashab
Julkaistu: (2018)

How media planning helps to get maximum exposure for a brand
Tekijä: Hasan, Md.Fuad
Julkaistu: (2018)

Dependence on social media in the Bangladesh market industry
Tekijä: Monira, Sayeda Sirajum
Julkaistu: (2023)

Social media marketing: a brand’s perspective; a case study of Hero MotoCorp Ltd. in Bangladesh
Tekijä: Ishaque, Soumiya Binte
Julkaistu: (2017)

Strategic approach to use social media for marketing in perspective of Bangladesh
Tekijä: Rahman, Afshana
Julkaistu: (2016)

The collaboration of social media management and creative teamwork at Paper Rhyme
Tekijä: Mim, Samiha Tabassum
Julkaistu: (2024)

The future of digital marketing In Bangladesh
Tekijä: Firoz, Nafisa
Julkaistu: (2024)

How X integrated marketing agency is shaping community management through social media
Tekijä: Meheruz, Samara
Julkaistu: (2021)

Impact of social media marketing on event factory
Tekijä: Shahriar, Abrar
Julkaistu: (2019)

The influence of digital marketing communication on consumer purchasing decisions in a pandemic (COVID-19)
Tekijä: Ayon, Sadman Sakib
Julkaistu: (2024)

Importance of social media for Radiance Power Ltd.
Tekijä: Sakib, MD. Nazmus
Julkaistu: (2019)

Digital marketing trends in Bangladesh: a measure of sheba.xyz’s efficiency on executing these trends
Tekijä: Khan, Ashiqul Haque
Julkaistu: (2020)

Customer service & its dimensions at X solutions LTD. through WhatsApp
Tekijä: Zaman, Tasnim
Julkaistu: (2022)

Clay jewelry making and social Media marketing for clay jewelry businesses: strategies for success in Banolata Refractory Limited
Tekijä: Sharmili, Noshin
Julkaistu: (2024)

Customer experience analysis and social media marketing. A case study and a thorough analysis on Creativo
Tekijä: Sorwar, Wahid
Julkaistu: (2023)

Report on internship at Webable Digital
Tekijä: Gomes, Christina Isabela
Julkaistu: (2020)

Customer engagement process of X integrated marketing agency
Tekijä: Islam, Md. Mariful
Julkaistu: (2024)

Prospects and challenges of social media marketing in Bangladesh: a case of Global Digital Mart Ltd.
Tekijä: Nion, Sajid Hasan
Julkaistu: (2019)