Impact of social-media marketing, price and perceived quality on brand loyalty amongst generation Y (Millennials) customers, a developing country perspective
This thesis is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Thesis |
| Language: | English |
| Published: |
Brac University
2023
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10361/17694 |