Impact of social-media marketing, price and perceived quality on brand loyalty amongst generation Y (Millennials) customers, a developing country perspective

This thesis is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Islam, Kazi Tasnimul
Άλλοι συγγραφείς:	Islam, Md Asadul
Μορφή:	Thesis
Γλώσσα:	English
Έκδοση:	Brac University 2023
Θέματα:	Social media Social media marketing Perceived quality Generation Y Millennials Price Bangladesh Developing country Online marketing
Διαθέσιμο Online:	http://hdl.handle.net/10361/17694

Παρόμοια τεκμήρια

Study onthe use social media for marketing of brands
ανά: Nawar, Fairooz
Έκδοση: (2017)

The impact of trust in social media marketing on brand loyalty: a study of consumer brands of ACI Limited
ανά: Chowdhury, Shakib Ahamed
Έκδοση: (2024)

Analysis on consumer recall, recognition and brand association of the Savlon Social Media Campaign
ανά: Rahman, Tanzeela
Έκδοση: (2017)

Customer engagement on social media to improve brand loyalty
ανά: Hasan, Md.Alif
Έκδοση: (2024)

Customer engagement through social media
ανά: Ayaz, Mohammed
Έκδοση: (2024)

Roles of Asiatic Mindshare Ltd. on the impact of social media marketing by ACI Pure Foods on brand awareness and customer loyalty in Bangladesh
ανά: Mamud, Dewan Seam
Έκδοση: (2024)

The effect of advertising awareness on brand equity in social media
ανά: Jabin, Siddiqua Mahe
Έκδοση: (2022)

The impact of Social Media on Lead Generation
ανά: Khan, Maisha Maliha
Έκδοση: (2022)

Leveraging digital media for brand awareness and engagement: a case study of Marico's digital marketing strategy
ανά: Neha, Tafriha Kamrul
Έκδοση: (2024)

An in-depth analysis of the operations workflow of a Bangladeshi advertising agency (Glitch DHK)
ανά: Karim, Syeda Anan
Έκδοση: (2024)

A multivariate model of perceived quality in a developing country
ανά: Chowdhury, M. Humayun Kabir, κ.ά.
Έκδοση: (2016)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
ανά: Neehal, Saber Hossain
Έκδοση: (2024)

Effectiveness of paid promotions on the perspective of social media marketing in Bangladesh
ανά: Rahman, Mahamudur
Έκδοση: (2020)

Impact of social media marketing and influencer marketing in today’s age
ανά: Zaman, Humaira
Έκδοση: (2019)

The influence of social media platforms and different content formats on brand Image and customer acquisition
ανά: Rifat, Amin Ahamed
Έκδοση: (2024)

Change in audience engagement behavior of transformation media trust due to the emergence of social media platforms
ανά: Sajjan, Timothy
Έκδοση: (2021)

Television news in Bangladesh: intersection of market-oriented journalism and perceived credibility
ανά: Andaleeb, Syed Saad, κ.ά.
Έκδοση: (2016)

Digital marketing plays the vital role to fulfill customer satisfaction: A study on Analyzen Bangladesh Ltd.
ανά: Khan, Nusrat Jahan
Έκδοση: (2023)

Understanding customer behavioral change in X- integrated marketing agency
ανά: Soton, Sani Islam
Έκδοση: (2022)

Impact of social media on effectiveness of brand promotion (Garnier Bangladesh)
ανά: Mehdi, Sakib
Έκδοση: (2019)

How Social media platform is taking over mainstream marketing channels.
ανά: Bin Azad, Rifat
Έκδοση: (2022)

Designing for brand consistency across social media: challenges and strategies at Wonderif
ανά: Srabani, Simeen
Έκδοση: (2024)

Effectiveness of digital marketing through social media campaign
ανά: Chowdhury, Mumtarin Ashab
Έκδοση: (2018)

How media planning helps to get maximum exposure for a brand
ανά: Hasan, Md.Fuad
Έκδοση: (2018)

Dependence on social media in the Bangladesh market industry
ανά: Monira, Sayeda Sirajum
Έκδοση: (2023)

Social media marketing: a brand’s perspective; a case study of Hero MotoCorp Ltd. in Bangladesh
ανά: Ishaque, Soumiya Binte
Έκδοση: (2017)

Strategic approach to use social media for marketing in perspective of Bangladesh
ανά: Rahman, Afshana
Έκδοση: (2016)

The collaboration of social media management and creative teamwork at Paper Rhyme
ανά: Mim, Samiha Tabassum
Έκδοση: (2024)

The future of digital marketing In Bangladesh
ανά: Firoz, Nafisa
Έκδοση: (2024)

How X integrated marketing agency is shaping community management through social media
ανά: Meheruz, Samara
Έκδοση: (2021)

Impact of social media marketing on event factory
ανά: Shahriar, Abrar
Έκδοση: (2019)

The influence of digital marketing communication on consumer purchasing decisions in a pandemic (COVID-19)
ανά: Ayon, Sadman Sakib
Έκδοση: (2024)

Importance of social media for Radiance Power Ltd.
ανά: Sakib, MD. Nazmus
Έκδοση: (2019)

Digital marketing trends in Bangladesh: a measure of sheba.xyz’s efficiency on executing these trends
ανά: Khan, Ashiqul Haque
Έκδοση: (2020)

Customer service & its dimensions at X solutions LTD. through WhatsApp
ανά: Zaman, Tasnim
Έκδοση: (2022)

Clay jewelry making and social Media marketing for clay jewelry businesses: strategies for success in Banolata Refractory Limited
ανά: Sharmili, Noshin
Έκδοση: (2024)

Customer experience analysis and social media marketing. A case study and a thorough analysis on Creativo
ανά: Sorwar, Wahid
Έκδοση: (2023)

Report on internship at Webable Digital
ανά: Gomes, Christina Isabela
Έκδοση: (2020)

Customer engagement process of X integrated marketing agency
ανά: Islam, Md. Mariful
Έκδοση: (2024)

Prospects and challenges of social media marketing in Bangladesh: a case of Global Digital Mart Ltd.
ανά: Nion, Sajid Hasan
Έκδοση: (2019)