Impact of social-media marketing, price and perceived quality on brand loyalty amongst generation Y (Millennials) customers, a developing country perspective

This thesis is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.

Bibliografiske detaljer
Hovedforfatter:	Islam, Kazi Tasnimul
Andre forfattere:	Islam, Md Asadul
Format:	Thesis
Sprog:	English
Udgivet:	Brac University 2023
Fag:	Social media Social media marketing Perceived quality Generation Y Millennials Price Bangladesh Developing country Online marketing
Online adgang:	http://hdl.handle.net/10361/17694

Lignende værker

Study onthe use social media for marketing of brands
af: Nawar, Fairooz
Udgivet: (2017)

The impact of trust in social media marketing on brand loyalty: a study of consumer brands of ACI Limited
af: Chowdhury, Shakib Ahamed
Udgivet: (2024)

Analysis on consumer recall, recognition and brand association of the Savlon Social Media Campaign
af: Rahman, Tanzeela
Udgivet: (2017)

Customer engagement on social media to improve brand loyalty
af: Hasan, Md.Alif
Udgivet: (2024)

Customer engagement through social media
af: Ayaz, Mohammed
Udgivet: (2024)

Roles of Asiatic Mindshare Ltd. on the impact of social media marketing by ACI Pure Foods on brand awareness and customer loyalty in Bangladesh
af: Mamud, Dewan Seam
Udgivet: (2024)

The effect of advertising awareness on brand equity in social media
af: Jabin, Siddiqua Mahe
Udgivet: (2022)

The impact of Social Media on Lead Generation
af: Khan, Maisha Maliha
Udgivet: (2022)

Leveraging digital media for brand awareness and engagement: a case study of Marico's digital marketing strategy
af: Neha, Tafriha Kamrul
Udgivet: (2024)

An in-depth analysis of the operations workflow of a Bangladeshi advertising agency (Glitch DHK)
af: Karim, Syeda Anan
Udgivet: (2024)

A multivariate model of perceived quality in a developing country
af: Chowdhury, M. Humayun Kabir, et al.
Udgivet: (2016)

Examining the impact of influencer marketing on brand loyalty: a study on the role of brand communication
af: Neehal, Saber Hossain
Udgivet: (2024)

Effectiveness of paid promotions on the perspective of social media marketing in Bangladesh
af: Rahman, Mahamudur
Udgivet: (2020)

Impact of social media marketing and influencer marketing in today’s age
af: Zaman, Humaira
Udgivet: (2019)

The influence of social media platforms and different content formats on brand Image and customer acquisition
af: Rifat, Amin Ahamed
Udgivet: (2024)

Change in audience engagement behavior of transformation media trust due to the emergence of social media platforms
af: Sajjan, Timothy
Udgivet: (2021)

Television news in Bangladesh: intersection of market-oriented journalism and perceived credibility
af: Andaleeb, Syed Saad, et al.
Udgivet: (2016)

Digital marketing plays the vital role to fulfill customer satisfaction: A study on Analyzen Bangladesh Ltd.
af: Khan, Nusrat Jahan
Udgivet: (2023)

Understanding customer behavioral change in X- integrated marketing agency
af: Soton, Sani Islam
Udgivet: (2022)

Impact of social media on effectiveness of brand promotion (Garnier Bangladesh)
af: Mehdi, Sakib
Udgivet: (2019)

How Social media platform is taking over mainstream marketing channels.
af: Bin Azad, Rifat
Udgivet: (2022)

Designing for brand consistency across social media: challenges and strategies at Wonderif
af: Srabani, Simeen
Udgivet: (2024)

Effectiveness of digital marketing through social media campaign
af: Chowdhury, Mumtarin Ashab
Udgivet: (2018)

How media planning helps to get maximum exposure for a brand
af: Hasan, Md.Fuad
Udgivet: (2018)

Dependence on social media in the Bangladesh market industry
af: Monira, Sayeda Sirajum
Udgivet: (2023)

Social media marketing: a brand’s perspective; a case study of Hero MotoCorp Ltd. in Bangladesh
af: Ishaque, Soumiya Binte
Udgivet: (2017)

Strategic approach to use social media for marketing in perspective of Bangladesh
af: Rahman, Afshana
Udgivet: (2016)

The collaboration of social media management and creative teamwork at Paper Rhyme
af: Mim, Samiha Tabassum
Udgivet: (2024)

The future of digital marketing In Bangladesh
af: Firoz, Nafisa
Udgivet: (2024)

How X integrated marketing agency is shaping community management through social media
af: Meheruz, Samara
Udgivet: (2021)

Impact of social media marketing on event factory
af: Shahriar, Abrar
Udgivet: (2019)

The influence of digital marketing communication on consumer purchasing decisions in a pandemic (COVID-19)
af: Ayon, Sadman Sakib
Udgivet: (2024)

Importance of social media for Radiance Power Ltd.
af: Sakib, MD. Nazmus
Udgivet: (2019)

Digital marketing trends in Bangladesh: a measure of sheba.xyz’s efficiency on executing these trends
af: Khan, Ashiqul Haque
Udgivet: (2020)

Customer service & its dimensions at X solutions LTD. through WhatsApp
af: Zaman, Tasnim
Udgivet: (2022)

Clay jewelry making and social Media marketing for clay jewelry businesses: strategies for success in Banolata Refractory Limited
af: Sharmili, Noshin
Udgivet: (2024)

Customer experience analysis and social media marketing. A case study and a thorough analysis on Creativo
af: Sorwar, Wahid
Udgivet: (2023)

Report on internship at Webable Digital
af: Gomes, Christina Isabela
Udgivet: (2020)

Customer engagement process of X integrated marketing agency
af: Islam, Md. Mariful
Udgivet: (2024)

Prospects and challenges of social media marketing in Bangladesh: a case of Global Digital Mart Ltd.
af: Nion, Sajid Hasan
Udgivet: (2019)