Impact of social-media marketing, price and perceived quality on brand loyalty amongst generation Y (Millennials) customers, a developing country perspective

Lignende værker

• Study onthe use social media for marketing of brands
  af: Nawar, Fairooz
  Udgivet: (2017)
• The impact of trust in social media marketing on brand loyalty: a study of consumer brands of ACI Limited
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  Udgivet: (2024)
• Analysis on consumer recall, recognition and brand association of the Savlon Social Media Campaign
  af: Rahman, Tanzeela
  Udgivet: (2017)
• Customer engagement on social media to improve brand loyalty
  af: Hasan, Md.Alif
  Udgivet: (2024)
• Customer engagement through social media
  af: Ayaz, Mohammed
  Udgivet: (2024)