Impact of social-media marketing, price and perceived quality on brand loyalty amongst generation Y (Millennials) customers, a developing country perspective

This thesis is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.

书目详细资料
主要作者: Islam, Kazi Tasnimul
其他作者: Islam, Md Asadul
格式: Thesis
语言:English
出版: Brac University 2023
主题:
在线阅读:http://hdl.handle.net/10361/17694