Understanding the changing media landscape for promotion of Herbal Products and the impact of alternative sales channels on consumption

This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.

Bibliografische gegevens
Hoofdauteur:	Rodosee, Fyruz Mahjuba
Andere auteurs:	Ahsan, Feihan
Formaat:	Internship report
Taal:	English
Gepubliceerd in:	Brac University 2023
Onderwerpen:	Square Toiletries Limited FMCG Herbal products Media landscape Marketing
Online toegang:	http://hdl.handle.net/10361/17690

id	10361-17690
record_format	dspace
spelling	10361-176902023-01-05T21:01:44Z Understanding the changing media landscape for promotion of Herbal Products and the impact of alternative sales channels on consumption Rodosee, Fyruz Mahjuba Ahsan, Feihan Brac Business School, Brac University Square Toiletries Limited FMCG Herbal products Media landscape Marketing This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022. Cataloged from PDF version of internship report. Includes bibliographical references (page 40). Square Toiletries is one of the country’s leading FMCG companies that began its journey with just one single product as a separate segment of Square Pharmaceuticals. They are now the country's top producer for manufacturing international standard products in sectors like health and hygiene, skin care, hair care, oral care, baby care, fabric care, and men’s grooming. the organization gives top priority when it comes to quality and consistency of the products. Square Toiletries continues to serve the country by bringing innovation throughout its product categories to enhance people’s way of life. This internship report is a detailed analysis of my internship at Square Toiletries Ltd. The report primarily focuses on the overview of the organization I worked in for 3 months. I had the privilege to closely work with the marketing team of STL and I was exposed to the major marketing functions of the brand. In addition, the paper highlights the brands of the organization, the marketing practices, history of the organization and industry analysis. The report also consists of a project that I worked at during my internship period. In this report I focused on the changing media landscape for the promotion of herbal products and the impact of alternative sales channels. The research included both primary and secondary research work in order to find an effective conclusion. For the primary research I have conducted an online survey to get a more in-depth knowledge about the consumption pattern for herbal products and how consumers use the digital media. The survey findings were analyzed and supported by secondary data to get a conclusion of the study. Fyruz Mahjuba Rodosee B. Business Administration 2023-01-05T07:51:22Z 2023-01-05T07:51:22Z 2022 2022-06 Internship report ID 18104266 http://hdl.handle.net/10361/17690 en BRAC University Internship reports are protected by copyright. They may be viewed from this source for any purpose, but reproduction or distribution in any format is prohibited without written permission. 40 pages application/pdf Brac University
institution	Brac University
collection	Institutional Repository
language	English
topic	Square Toiletries Limited FMCG Herbal products Media landscape Marketing
spellingShingle	Square Toiletries Limited FMCG Herbal products Media landscape Marketing Rodosee, Fyruz Mahjuba Understanding the changing media landscape for promotion of Herbal Products and the impact of alternative sales channels on consumption
description	This internship report is submitted in partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2022.
author2	Ahsan, Feihan
author_facet	Ahsan, Feihan Rodosee, Fyruz Mahjuba
format	Internship report
author	Rodosee, Fyruz Mahjuba
author_sort	Rodosee, Fyruz Mahjuba
title	Understanding the changing media landscape for promotion of Herbal Products and the impact of alternative sales channels on consumption
title_short	Understanding the changing media landscape for promotion of Herbal Products and the impact of alternative sales channels on consumption
title_full	Understanding the changing media landscape for promotion of Herbal Products and the impact of alternative sales channels on consumption
title_fullStr	Understanding the changing media landscape for promotion of Herbal Products and the impact of alternative sales channels on consumption
title_full_unstemmed	Understanding the changing media landscape for promotion of Herbal Products and the impact of alternative sales channels on consumption
title_sort	understanding the changing media landscape for promotion of herbal products and the impact of alternative sales channels on consumption
publisher	Brac University
publishDate	2023
url	http://hdl.handle.net/10361/17690
work_keys_str_mv	AT rodoseefyruzmahjuba understandingthechangingmedialandscapeforpromotionofherbalproductsandtheimpactofalternativesaleschannelsonconsumption
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Understanding the changing media landscape for promotion of Herbal Products and the impact of alternative sales channels on consumption

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